Charities, bloggers and businesses need to illustrate their coronavirus-related content and appeals with relevant images which can be a challenge with minimal chance to get out and take photos.
With this in mind, rawpixel conducted research with Hill + Knowlton Strategies’ Behavioural Science team to see which COVID-19 messages resonate best with the public and worked with its pool of expert designers to create a bank of assets to bring these messages to life which are available for small businesses, charities and creators around the world to use for free.
Key insights included:
- Washing your hands for 20 seconds is an effective stand-alone message, but the likelihood of people washing their hands increased by 8% when messaging explained how washing your hands helps others (up from 54% to 62%)
- Over a third (35%) are less likely to touch their face if the message and imagery evoke emotions such as fear or disgust
- 70% of respondents are very likely to follow advice for self-isolation if the messaging makes it clear that doing so will protect them and their families
- The vividness of imagery is key to changing intentions and behaviour especially for social distancing when a graphic, photo or illustration can clearly demonstrate a message
Using the most effective messaging and the data from the study, rawpixel has worked with its pool of expert designers to create a bank of assets to bring these messages to life which are available for small businesses, charities and creators around the world to use for free.
We’ve used a new behavioural science study by @HKStrategies & our creativity to develop a series of #COVID19 resources to help everyone effectively convey key messages & #SlowtheSpread. Download them at https://t.co/np3iUxkKEU along with more than 10,000+ free #coronavirus images pic.twitter.com/bbdQZg5S4p
— rawpixel (@byrawpixel) April 24, 2020