adtech

Bidstack, enabling developers to monetise their games and empowering advertisers to engage gamers

4 common advertising mistakes tech startups make and how to avoid them

Don’t complain about AI, take advantage of it

Decoding adtech

Will generative AI chatbots really replace Google?

A diet guide to user insights in a cookieless world

Billions of dollars are wasted on ad spend: how can brands garner attention and get the ROI they deserve?

Sponsored posts put influencers’ credibility at risk – but what’s the alternative?

Cookies are dead, and so are your targeting strategies. Now what?

Reinventing the world of advertising: meet Playrcart’s founder Glen Dormieux

The advertising engine: an interview with Ogury’s global chief revenue officer

Why tech needs more female founders and diverse teams

The publisher marketplace: finding hope in a cookieless world

Brands are using more imagery of women of colour

Give back to charity with your time online: Interview with Jon Seymour, co-founder of Red Dog Ads

Could Paris be the Adtech capital of the world?