{"id":518887,"date":"2020-01-12T20:13:34","date_gmt":"2020-01-12T20:13:34","guid":{"rendered":"http:\/\/uk.staging.maddyness.com\/?p=518887"},"modified":"2021-02-19T14:38:20","modified_gmt":"2021-02-19T14:38:20","slug":"foodtech-four-trends-to-watch-in-2020","status":"publish","type":"post","link":"https:\/\/www.maddyness.com\/uk\/2020\/01\/12\/foodtech-four-trends-to-watch-in-2020\/","title":{"rendered":"4 foodtech trends to watch in 2020"},"content":{"rendered":"
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In traditional family dinners, food preferences are being questioned more than ever. Could the authentic Sunday roast be replaced by a soya steak topped with seaweed mayo? Jeremie Prouteau, DigitalFoodLab co-founder and expert at food trends predicted the potential tendencies of 2020 in foodtech. According to him, plant-based food is the next big thing for 2020.<\/p>\n

Plant-based diet, the new farm industry's Green Rush<\/h2>\n

Consumers want to eat better and be healthier. According to a recent report conducted by Deloitte<\/a>, a new type of behaviour is born: the 'flexitarian'. Not quite similarly to vegans and vegetarians, flexitarians are people who still consume meat and dairy but seek to reduce the levels they consume, still in an ethical way.<\/p>\n

A 'flexitarian' still consumes meat and dairy but seek to reduce the levels they consume.<\/p><\/blockquote>\n

Ultimately, more and more businesses see opportunities in reaching new markets and revolutionise the multiple manners that people eat and want to eat. For instance, Burger King partnered with The Vegetarian Butcher<\/a> to create a veggie plant-based burger, The Rebel Whooper made from sustainable soya.<\/p>\n

Parallelly, startups<\/a> invest massively in food tech and new alternatives to eat that feel even more natural on the palate through various types of plant-based products on the UK market that encourage innovation. Essential plant-based protein sources include products such as soy, pea, pulses, seitan, and tempeh. Based on some of these plants, The Meatless Farm Company<\/a> recreated the texture of meat and made it delicious.<\/p>\n<\/div>\n

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Healthy mind healthy body<\/span><\/h2>\n

Food has always been all over Instagram. Healthy food, too, and especially in recent years. Considering the number of super famous influencers posting about diets of all kinds, industrials take it to the letter. \u201cConsumers are more and more after healthy food\", explains J\u00e9r\u00e9mie Prouteau. \"Food has gone far past the primary function of eating, with a strong focus on health and care.\" Beyond basic superfoods (chia seeds, acai...), \"new foods - half foods, half superfoods - appeared, promising good health and wellbeing.\"\u00a0<\/span><\/p>\n

At the centre of 2020's foodtech trends, brain health: in fact, feeding your brain correctly maintains the stability of your cognitive functions and overall health. Sugars and high trans fats are known to impact both the brain and the body, that's why a balanced brain food intake is important.\u00a0<\/span><\/p>\n

Organic and locally sourced long-lasting habits\u00a0<\/span><\/h2>\n

Based on the 2019's Organic Report compiled by The Soil Association<\/a><\/span>, the British spent almost \u00a345 million a week on organic products. The market has remained stable with a 5.3 per-cent growth in 2018. What does it mean? Consumers in the UK still choose to buy organic and their behaviours shifted towards being environmentally, healthily and socially conscious. <\/span><\/p>\n

Consumer awareness has risen and people want fewer pesticides and products made in a way that no harm is done to animals. Fresh startups such as Farmdrop<\/a> understood these needs and launched a door-to-door delivery system working with local farmers to provide consumers with locally sourced, organic and environmentally friendly foods.\u00a0<\/span><\/p>\n

A third of Brits think insects will be part of our diet by 2029<\/span><\/strong><\/h2>\n

A survey conducted by the Agricultural Biotechnology Council<\/a> <\/span>found that a third of Britons think insects will become a full part of the human diet within the next ten years. As a result of global meat production and its disastrous consequences on the environment, more aware UK consumers expressed interest in sustainable meat alternatives such as edible bugs. <\/span><\/p>\n

Insects have a lesser impact on the planet than pigs or cows, as they can be raised in significant numbers without taking up large amounts of land, water or feed. You may not know it, but insects are good for health - they're nutritious, contain good proteins, fats, minerals and amino acids.\u00a0<\/span><\/p>\n

What's next in the healthy diet food industry?<\/span><\/strong><\/h2>\n

Globally, according to a report made by Meticulous Research, the alternative protein market increased by 9.5% in 2019 and should represent 17.9 billion dollars by 2025. It's a global matter changing the way people consider food worldwide and the impact of its production in nature. <\/span><\/p>\n

In the UK, consumers are taking a step further by pressuring supermarkets to ban plastic packaging and privilege recyclable alternatives, but there's still a long way to go before implementing these changes.<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In traditional family dinners, food preferences are being questioned more than ever. Could the authentic Sunday roast be replaced by a soya steak topped with seaweed mayo? Jeremie Prouteau, DigitalFoodLab co-founder and expert at food trends predicted the potential tendencies of 2020 in foodtech. According to him, plant-based food is the next big thing for […]<\/p>\n","protected":false},"author":122,"featured_media":518924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[34357],"tags":[],"hashtag":[23756],"type-d-article":[23049],"maddybasic_maturity":[],"maddybasic_thematic":[],"partnership":[],"poool":[],"class_list":["post-518887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-decoding","hashtag-opinion","type-d-article-longread"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.maddyness.com\/uk\/wp-json\/wp\/v2\/posts\/518887"}],"collection":[{"href":"https:\/\/www.maddyness.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.maddyness.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.maddyness.com\/uk\/wp-json\/wp\/v2\/users\/122"}],"replies":[{"embeddable":true,"href":"https:\/\/www.maddyness.com\/uk\/wp-json\/wp\/v2\/comments?post=518887"}],"version-history":[{"count":13,"href":"https:\/\/www.maddyness.com\/uk\/wp-json\/wp\/v2\/posts\/518887\/revisions"}],"predecessor-version":[{"id":613177,"href":"https:\/\/www.maddyness.com\/uk\/wp-json\/wp\/v2\/posts\/518887\/revisions\/613177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.maddyness.com\/uk\/wp-json\/wp\/v2\/media\/518924"}],"wp:attachment":[{"href":"https:\/\/www.maddyness.com\/uk\/wp-json\/wp\/v2\/media?parent=518887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.maddyness.com\/uk\/wp-json\/wp\/v2\/categories?post=518887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.maddyness.com\/uk\/wp-json\/wp\/v2\/tags?post=518887"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/www.maddyness.com\/uk\/wp-json\/wp\/v2\/hashtag?post=518887"},{"taxonomy":"type-d-article","embeddable":true,"href":"https:\/\/www.maddyness.com\/uk\/wp-json\/wp\/v2\/type-d-article?post=518887"},{"taxonomy":"maddybasic_maturity","embeddable":true,"href":"https:\/\/www.maddyness.com\/uk\/wp-json\/wp\/v2\/maddybasic_maturity?post=518887"},{"taxonomy":"maddybasic_thematic","embeddable":true,"href":"https:\/\/www.maddyness.com\/uk\/wp-json\/wp\/v2\/maddybasic_thematic?post=518887"},{"taxonomy":"partnership","embeddable":true,"href":"https:\/\/www.maddyness.com\/uk\/wp-json\/wp\/v2\/partnership?post=518887"},{"taxonomy":"poool","embeddable":true,"href":"https:\/\/www.maddyness.com\/uk\/wp-json\/wp\/v2\/poool?post=518887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}