Cash Coach
Cash Coach gamifies saving using an AI technology to set realistic saving targets and provide user-specific coaching. The app is targeted at millennials with mid-range income. Cash Coach is fun to use, includes free, £2.99/m and £6.99/m plans and is designed to generate a loyal following.
Cash Coach is a “fintech mobile game” where the goal is to save as much as you can from your real-life income to level-up your in-game avatar. Each avatar will gain personality traits based on your spending behaviours. For example, it would get drunk if you spend too much in bars. The app is free to play and advanced users can improve their saving performance by upgrading to a premium plan.