Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
We’re missing the point with DeepSeek - Stop chasing the hype, start implementing AI
Fabien Cros looks behind the AI hype to explore why only 4% of companies are seeing real business value from AI. As the industry chases the next big model, the real challenge is how to integrate AI effectively for measurable impact.
Opinion by " Fabien Cros
02.04.2025
We’re missing the point with DeepSeek - Stop chasing the hype, start implementing AI
Mastering the digital arena: Architecting sustainable growth and profitability
In the fiercely competitive digital landscape, mere survival is an illusion. True leaders construct empires founded on enduring growth and unwavering profitability. Achieving this demands more than a conventional business model; it necessitates a strategic arsenal designed to navigate market volatility and generate lasting value.
Opinion by " Adam Graham
28.03.2025
Tech hyperscalers are driving the carbon dioxide removal market. Now they need to focus on proven solutions
Worldwide, the amount of digital data created, consumed and stored in 2024 was over 74 times what it was in 2010. As the AI revolution gathers pace, it’s projected to grow a further 2.6 times by 2028.
Opinion by " Alastair Collier
27.03.2025
Collaboration between the public, private and higher education sectors is crucial in driving AI innovation
Home to more than 1,800 VC-backed AI startups and 20 AI unicorns, the UK is the number one hub in Europe for AI investment and the third most valuable in the world. But despite this success, the rate of AI innovation and competition across the globe means that we must collectively build on our momentum or risk falling behind.
Opinion by " Liz Scott MBE
25.03.2025
The more, the merrier: how to make multiple founders work
There’s an old adage that says, "Too many cooks spoil the broth." But in the fickle and fast-moving startup world, having a mix of voices in the room can be a strength. I speak from experience. In 2007, I co-founded the snack box company graze.com with six others. And my current startup, childminding community tiney, was brought to life by a (albeit comparatively modest) founding team of three.
Opinion by " Edd Read
20.03.2025
An overlooked challenge: Founders' mental health in the agrifood tech ecosystem
Startup founders are often celebrated for their grit and resilience. They navigate uncertainty, fight for funding, and push innovation forward usually with little sleep, no safety net, and the weight of their business and employees on their shoulders. Yet, behind the glossy narratives of funding rounds and scale-up successes, there is a mental health crisis brewing. 
Opinion by " Magdalena Herrador Moreno
18.03.2025
An overlooked challenge: Founders' mental health in the agrifood tech ecosystem
Are investment portfolios at risk due to R&D mis-claims?
HMRC’s R&D relief scheme exists to support fast-growing tech businesses, promote innovation among them, and ultimately make a significant contribution to the UK economy and GDP. However, the process has become more complex over time, with HMRC bringing in increasingly stringent rules and regulations to ensure the scheme is used correctly.
Opinion by " Hari Sandhu
13.03.2025
Built world innovation will lead the decarbonisation charge in 2025
A reset is underway in climate tech. After a significant surge, 2024 saw a more measured approach in the venture landscape. Higher interest rates, a glut in capital for first-of-a-kind solutions, and an unwillingness from customers to pay a green premium in the absence of regulatory mandates has resulted in lower levels of funding to the sector.
Opinion by " Arjun Jairaj
05.03.2025
Is the UK becoming un-investable, or are we just missing the bigger picture?
Is the UK’s fintech future in peril? The battle for talent, valuations, and innovation could make or break the sector. Nicolai Chamizo, Founder & CEO, Incore Invest explains why UK’s financial landscape needs urgent recalibration to stay competitive on the global stage.
Opinion by " Nicolai Chamizo
04.03.2025
Innovation + Trust: The right AI framework for Europe
As the global AI landscape evolves, Europe faces a critical juncture, highlighted by last week's AI Action Summit in Paris. The EU's proactive stance with the AI Act 2024 reflects its commitment to ethical development, but the summit has revealed a shift in focus from regulation to innovation. Recent market developments, epitomised by China's DeepSeek and its efficient AI model, have intensified the global race for AI dominance. This new reality demands a fresh perspective on how Europe can remain competitive while upholding its values.
Opinion by " Adit Abhyankar
19.02.2025
Mastering M&A: Strategies for success and cultural integration
Operating in an ever-competitive and fast-paced business environment, companies are continually seeking ways to grow, innovate and set themselves apart.
Opinion by " Simon Peet
12.02.2025
An end to the Wild West? Why rules are crucial to unlock the potential of AI
Exploring new frontiers, pushing boundaries, discovering new worlds. Welcome to AI. There are no rules here. Rules are boring; they limit ingenuity and progress. The UK Government has said they want a “pro-innovation” approach, avoiding legislation and regulation to encourage growth, and Trump has already abolished the Biden-era AI Safety Executive Order. Hop on for the ride.
Opinion by " David Sully
12.02.2025
Building long-term winners in the AI era
2024 was the year LLMs (large language models) went mainstream. Now in early 2025 and turbo-charged by the recent launch of Deepseek with its performance-on-a-shoestring claims and low cost pricing, there’s a debate about the long-term defensibility and even necessity of these massive and expensive models.
Opinion by " Mikael Johnsson
10.02.2025
Building long-term winners in the AI era
Not being the typical entrepreneur - dealing with prejudice and capitalising on your uniqueness
I dropped out of school at 16 due to poor mental health and a desperate lack of fulfilment. I remember being sat in the school’s careers office being told - in no uncertain terms - that without higher education, I would never make it in life. “Fine”, I thought, “there are more important things than success to me right now”, and what I meant by that was survival.
Opinion by " Lea Turner
08.02.2025
The rise of Community-As-A-Business model and how to make it work

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