Using mobile technology to place interactive virtual objects into our real-world through our phones: AR can show us how Gucci shoes would look on our feet, or with Google show us what two-metres looks like for social distancing, there are hundreds of examples; some bad, but some very exciting too.
Poplar has over 1,600 certified 3D/AR content creators who have delivered more than 120 campaigns for the likes of Speedo, Universal Music, L’Oréal, Disney, Jack Daniels, Nestlé and more.
Here’s a list of Poplar’s CEO top ten AR campaigns in response to COVID:
Amazon and Google encourage social distancing through AR effects.
Google creates AR life-sized dinosaurs that you can see in your real world.
Ikea explores the future of smart home tech by utilising AR to offer people a way of envisaging how a new layout or piece of furniture would look at home.
AR reading app, Wonderscope, provides interactive stories for children to read.
A social distancing barometer on Instagram which sirens when someone comes within 2m.
A coronavirus educational AR experience on Instagram which provides some baseline knowledge to a demographic that doesn’t watch the news or read a daily paper but instead stays informed through their network on social media.
An interactive, immersive art gallery accessible from anyone, anywhere on Instagram.
A Gucci iOS app for virtual try-ons.
Etsy app includes AR world-view feature where you can visualise wall art in your home.
An interactive world effect that shows you hand washing techniques to help fight the spread of COVID-19.