Using mobile technology to place interactive virtual objects into our real-world through our phones: AR can show us how Gucci shoes would look on our feet, or with Google show us what two-metres looks like for social distancing, there are hundreds of examples; some bad, but some very exciting too.
Poplar has over 1,600 certified 3D/AR content creators who have delivered more than 120 campaigns for the likes of Speedo, Universal Music, L’Oréal, Disney, Jack Daniels, Nestlé and more.
Here’s a list of Poplar’s CEO top ten AR campaigns in response to COVID:
Amazon and Google encourage social distancing through AR effects.
Google creates AR life-sized dinosaurs that you can see in your real world.
Ikea explores the future of smart home tech by utilising AR to offer people a way of envisaging how a new layout or piece of furniture would look at home.
AR reading app, Wonderscope, provides interactive stories for children to read.
A social distancing barometer on Instagram which sirens when someone comes within 2m.
A coronavirus educational AR experience on Instagram which provides some baseline knowledge to a demographic that doesn’t watch the news or read a daily paper but instead stays informed through their network on social media.
An interactive, immersive art gallery accessible from anyone, anywhere on Instagram.
A Gucci iOS app for virtual try-ons.
Etsy app includes AR world-view feature where you can visualise wall art in your home.
An interactive world effect that shows you hand washing techniques to help fight the spread of COVID-19.
Poplar combines AR and 3D creators to create premium immersive digital experiences such as at-home virtual try-ons, branded face filters, product visualisation and other interactive AR experiences for retail, fashion & beauty, entertainment, food & drink and gaming brands.
AR uses mobile technology to place interactive virtual objects within our real world through our phone cameras: from showing us how Gucci shoes would look on our feet, to Google’s virtual two metre rings for social distancing, there are hundreds of examples; some bad, but some very exciting too.
Here, David Ripert CEO of Poplar, a leading 3D and AR creative platform, as well as President of the AR & VR Association, has created a list of his top ten AR campaigns in response to COVID:
- Amazon and Google encourage social distancing through AR effects
https://sodar.withgoogle.com/
- Google creates AR life-sized dinosaurs that you can see in your real world.
https://blog.google/products/search/travel-back-time-ar-dinosaurs-search/
- Ikea explores the future of smart home tech by utilising AR to offer people a way of envisaging how a new layout or piece of furniture would look at home.
https://play.google.com/store/apps/details?id=com.inter_ikea.place&hl=en_US
- AR reading app, Wonderscope, provides interactive stories for children to read.
https://wonderscope.com
- A social distancing barometer on Instagram which sirens when someone comes within 2m.
https://www.facebook.com/groups/SparkARcommunity/?post_id=865838970494813
- A Coronavirus educational AR experience on Instagram which provides some baseline knowledge to a demographic that doesn’t watch the news or read a daily paper, but instead stays informed through their network on social media.
https://www.facebook.com/groups/SparkARcommunity/permalink/842181886193855/
- An interactive, immersive art gallery accessible from anyone, anywhere on Instagram.
https://www.facebook.com/groups/SparkARcommunity/?post_id=916196828792360
- A Gucci iOS app for virtual try-ons.
https://twitter.com/Tommy_Bates/status/1277612437466779649
- Etsy app includes AR world-view feature where you can visualise wall art in your home.
https://blog.etsy.com/news/2020/visualize-wall-art-with-augmented-reality-on-the-etsy-app/
- An interactive world effect that shows you hand washing techniques to help fight the spread of COVID-19.
https://www.facebook.com/groups/SparkARcommunity/?post_id=920864471658929
