Enter, Reflaunt. Reflaunt is a technology company that brings “Resell as a Service” to fashion brands and multi-brand retailers. With the company’s tech solution, fashion retailers can allow their own customers to resell or recycle their past purchases in a click, directly on their ecommerce platform.
The solution works by implementing a ‘smart button’ plug-in on the retailer’s ecommerce platform or on a standalone website, creating a digital wardrobe for each user and compiling all of their past purchases. By clicking on the smart button for a specific item, the user creates a new listing in a few clicks and Reflaunt sources most of the product information from the brand.
Reflaunt’s technology then automatically pushes the listing on a global network of secondhand marketplaces including Rebelle, VideDressing, MyPrivateDressing, Miinto, Hardly Ever Worn It, Luxury Closet, Afound, eBay, and StyleTribute. Once the item is successfully sold, the user can choose to be rewarded in cash or in store credits with the retailer.
“Teaming up with Reflaunt is a tangible way to commit to sustainability. Subscribing to the circular economy model sends a strong message as a luxury retailer, one that speaks to our vision of the future beyond the realm of seasons. We think great fashion should last for a lifetime and want to offer our customers the chance to resell past purchases in order to shop better and smarter.” Aldo Gotti, CEO, Modes
What is the mission?
In a time where consumer’s rapidly changing behaviour and values have led to the booming secondary market, Reflaunt believes fashion retailers should radically rethink their business model and shift towards a circular one.
The fashion industry is the second-most polluting in the world yet it is still massively overproducing items, leading to more than 70% of garments ending up in landfills or incinerators. Reflaunt believes a more sustainable, circular model of consumption is needed to avoid a global disaster, extending the life of garments and preventing as much waste as possible.
With this in mind, Reflaunt’s mission is to make it as easy and scalable as possible to extend the life of garments and prevent them from ending up in landfills, ultimately shifting consumer habits towards conscious consumption of higher quality products.