Read time: 05'18''
30 March 2021
Unsplash © Vita Vilcina

Why startups should chase incremental revenue instead of unicorns

Windfalls are awesome, but they’re not a growth strategy. If a startup spends all its time chasing jackpots, it’ll just bleed its runway to death.

Gambling with your runway

Why chase incremental gains?

Why not chase the big wins?

With every big win, no matter how carefully planned or how big the payoff, there’s always a large element of luck involved. You never chase luck. You hope for it, you even bet on it, but you don’t build a company around it.

Stack gains with a dedicated but flexible plan

Use your gains like compound interest

Here’s the twist ending: Don’t think too small

This article was originally published on Medium by Joe Procopio

Joe Procopio is a multi-exit, multi-failure entrepreneur. In 2015, he sold Automated Insights to Vista Equity Partners. In 2013, he sold ExitEvent to Capitol Broadcasting. Before that, he built Intrepid Media, the first social network for writers. You can read more and sign up for his newsletter at