Tools#other
Read time: 06'27''
20 April 2021
Here’s what investors will ask about your startup’s revenue plan
Unsplash © Jamie Kern

Here’s what investors will ask about your startup’s revenue plan

It seems like a requirement that every startup’s investor pitch deck includes a slide that shows revenue increasing exponentially over time. The classic definition of a “hockey stick” growth chart.

It’s not enough to show that idea + investment = growth

What happens when the bubble pops?

What happens when your cash cow dies?

Develop a plan that shows, as quickly as you can, how you’ll turn a single win into multiple opportunities.

What happens when you have to go to war?

Your product is real, your revenue plan should be too

This article was originally published on Medium by Joe Procopio

Joe Procopio is a multi-exit, multi-failure entrepreneur. In 2015, he sold Automated Insights to Vista Equity Partners. In 2013, he sold ExitEvent to Capitol Broadcasting. Before that, he built Intrepid Media, the first social network for writers. You can read more and sign up for his newsletter at www.joeprocopio.com