Tools #other
Read time: 08'03''
4 May 2021
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How to turn your side hustle into a successful startup

If it seems like everyone has a second job these days, that’s actually not too far from the truth. It’s never been easier to start a side hustle than it is right now. The question is: Can you turn your part-time gig into a sustainable, scalable business?

Preparing your side hustle to be a startup

Establish your own customers

A customer isn’t your customer until you have the means and the permission to sell to them directly.

Create value beyond the hustle

Control the money

Invest time and money into your company

Make it so other people can do it

This article was originally published on Medium by Joe Procopio

Joe Procopio is a multi-exit, multi-failure entrepreneur. In 2015, he sold Automated Insights to Vista Equity Partners. In 2013, he sold ExitEvent to Capitol Broadcasting. Before that, he built Intrepid Media, the first social network for writers. You can read more and sign up for his newsletter at