Given D2C’s growing importance in health, the 7 drivers we listed will lead to an even more blossoming market in 2021. For those D2C players in health mindful of common pitfalls and cautious about patient safety and clinical effectiveness, 2021 will be a rewarding year.
Many entry barriers have been lowered (especially through higher technology maturity and increased user acceptance) and the aforementioned trends will further accelerate the circumstances. As it matures, D2C healthcare is gaining increasing interest from startups, academia, and, of course, big incumbents. Expect to see a growing number of established and new players entering this space.
This article was originally published on Medium.
Dr Sven Jungmann is a formerly practising medical doctor and Chief Medical Officer at FoundersLane’s Health practice and sits on the advisory board of Wellster Healthtech, a telemedicine company. FoundersLane, founded by Felix Staeritz, Andreas von Oettingen, and Michael Stephanblome, builds new startups in highly regulated industries together with established corporations.
Tim Bogdan is a digital health entrepreneur and senior venture developer at FoundersLane. His passion and focus is on building digital ventures in the health space — for example, alley.de. Furthermore, he is a cofounder of an elderly care startup, simplifying access to care services. In his previous roles, he was working in digital innovation as a strategy consultant, chief of staff to the management board of a global professional services firm and project lead in an innovation lab.
Felix Staeritz is a serial entrepreneur, investor, cofounder and CEO of the corporate venture builder FoundersLane , member of the Board of Digital Leaders of the World Economic Forum and book author and is an internationally recognised expert on entrepreneurship and digital transformation. Driven by the firm conviction to sustainably improve the world through digital innovations, he has been in close dialogue with the global business and scientific elite in relevant international bodies for around 20 years.