Tools#other
Read time: 06'09''
15 June 2021
Stop selling your technology! If you want to make money with tech, you need to start selling benefits, not features
Unsplash © Filipe Alves

Stop selling your technology! If you want to make money with tech, you need to start selling benefits, not features

Take a few minutes to think about what you’re selling. The tech behind your product is probably pretty slick. But you’re probably selling that technology, and that needs to change.

When an awesome tech concept stalls out

Why haven’t you landed a sale yet?

The solution to the sales problem is in the product itself

Are you selling bitcoin or a celebrity tattoo?

Ask yourself what you’re selling again

This article was originally published on Medium by Joe Procopio

Joe Procopio is a multi-exit, multi-failure entrepreneur. He is the founder of startup advice project TeachingStartup.com and is the Chief Product Officer of mobile vehicle care and maintenance startup Get Spiffy. You can read all his posts at joeprocopio.com