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3 August 2021
Beat the startup founder stigma without a cofounder crutch
Unsplash © Charles Forerunner

Beat the startup founder stigma without a cofounder crutch

The worst reason to take on a cofounder is to add legitimacy. Starting a business is one of the easiest things you’ll ever do. You can literally do it right now. Dust off an idea that’s been in the back of your mind and start making world-conquering plans. Congratulations. You’re a startup founder.

Why it’s hard be an entrepreneur

Why it’s hard to tell people you’re an entrepreneur

Why some founders pull in a cofounder to legitimise their business

Why adding a cofounder for legitimisation reasons is a bad idea

“Don’t make a brand out of your friends. Make friends with your bandmates instead.”

So when should you add a cofounder?

This article was originally published on Medium by Joe Procopio

Joe Procopio is a multi-exit, multi-failure entrepreneur. He is the founder of startup advice project and is the Chief Product Officer of mobile vehicle care and maintenance startup Get Spiffy. You can read all his posts at