Notpla – named as a play on the term “not plastic” – was founded by two Imperial College London and Royal College of Art alumni, Rodrigo Garcia Gonzalez and Pierre-Yves Paslier in 2014. The company aims to slash dependence on single-use plastic packaging around the world by creating more sustainable alternatives.
The Series A round will now help the company commercialise this vision by expanding its manufacturing capacity of products like transparent flexible film and seaweed paper.
Only 9% of all plastic waste ever produced has been recycled, while 12% has been incinerated and the remaining 79% has accumulated in landfills, dumps, or our environment, according to the UN Environment Programme.
The startup is now using natural materials which biodegrade in just 4-6 weeks. Their sustainable packaging solution made entirely of seaweed, Ooho, has so far replaced over 500,000 single-use plastic packaging materials at major international events including the London Marathon and London Cocktail Week.
The company also recently launched the first biodegradable seaweed coating for cardboard boxes in collaboration with Just Eat Takeaway.com. The recyclable boxes are set to expand to Just Eat’s 26 countries.