Portfolio by Jamie Walker
21 February 2022
21 February 2022
Temps de lecture : 3 minutes
3 min

Meet PEEQUAL, the company that wants to get rid of women’s toilet queues

We spoke to Amber Probyn and Hazel McShane, founders of the UK’s first standalone, touch-free women’s urinals startup PEEQUAL, about their ambitions for the startup, their recent successful funding round, and their quest to halve women's toilet queues at big events.
Temps de lecture : 3 minutes

What is PEEQUAL’s origin story? 

We started PEEQUAL because we were sick and tired of waiting in female toilet queues at events. When there was an opportunity to explore a real world problem in our Masters year, we knew that this was a problem worth tackling. To solve this problem, we created PEEQUAL, the UK’s first standalone, touch-free women’s urinal that halves the queues for the women’s toilets.

To use PEEQUAL, the user steps up into the structure and squats over what we call the pedestal. This is a comfortable and hygienic bowl shape, created to prevent splash back. It is much like ‘wild peeing’ outside, but is ultra-quick, safe and clean. 

We hope to provide facilities for women at events across the UK before going international, because we value women’s time and believe that women should have that time back.

Who are the founders of PEEQUAL?

We are Amber Probyn and Hazel McShane, two University of Bristol graduates who started PEEQUAL in our Masters year wanting to ‘solve a real world problem’. We have known each other for five years and have worked on projects together before PEEQUAL was started.

What has been the greatest obstacle to PEEQUAL’s development so far?

We both worked two jobs in the beginning of PEEQUAL to be able to pay rent. With our day jobs taking the majority of our time, headspace and energy, we had to push ourselves to work mornings, late evenings and weekends to keep progressing with PEEQUAL.

We then won a grant from our university that allowed us to take PEEQUAL full-time by taking a small salary. This was a big turning point for us as we were able to dedicate everything to the business and raise more funds for the manufacture of the urinals.

You recently had a successful first round of investment. How do you plan to use this funding? 

We will use the majority of funding on manufacturing the product, making the tooling, materials and labour. Hardware takes longer and can be more unpredictable than software, so spending time on getting the mouldings right is a priority. We are also looking to employ two staff to join us on PEEQUAL’s mission; a festival coordinator and a marketing coordinator. With these two roles, we will be able to reach more events this year becoming fully commercial.

Meet PEEQUAL, the company that wants to get rid of women’s toilet queues

What is your favourite thing about being a founder?

Hazel: Being able to make the solution I have always dreamed of! I am absolutely obsessed with getting rid of female toilet queues (and they are everywhere!) and working towards this mission everyday makes me so happy! 

Amber: We decide what happens. Your business is your creation and so there is a lot of ownership and passion for the problem we are trying to solve!

What are some other startups operating in your space that you particularly admire and respect?

Amber: We met the team Deploy at one of the competitions we went to. They are an innovative solution to water scarcity.

Hazel: I used to work at Elvie, a startup who helped catalyse the fem-tech revolution. Elvie was a big inspiration for me.

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