What is Stix Mindfulness?
Stix is a screen-free electronic device that guides the child through a variety of fun and therapeutic mindfulness based activities. It is supported by an app to reward children for continued practice – we have gamified mindfulness for children, and through practice of mindful activities, enable them to take control of their mental wellbeing.
The product is made up of two Stix remotes, one held in each hand; the child selects an activity and follows instructions provided by the Stix. Stix then monitors movements and gives visual, haptic and auditory feedback. Progress and rewards can be reviewed on the app and are illustrated through the development of an interactive cute ‘monster’ character.
What was the catalyst for launching Stix Mindfulness?
The Stix concept was first created when I was studying Product Design at Brighton University. My final year project, exploring alternatives to medication for children with mental health challenges, was driven by my own family experiences of mental health at home.
After graduating, I had a drive to turn Stix into a business, but didn’t quite know how until the Central Research Laboratory Accelerator programme approached me to apply for their next cohort.
I pitched the business idea alongside my father and cofounder John, and we were successful in getting a place on the programme.
How has the business evolved since its launch?
Stix launched on Kickstarter on the April 12th 2022. In our two years of development, we rediscovered what our customers actually need and the product changed based on these findings – for example, introducing a speaker into each Stix remote, enabling us to get rid of a screen focussed element during activities. This, in turn, formed the screen-free nature of our activities.