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11 March 2023
10 creative ways to expand your NFT community
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10 creative ways to expand your NFT community

NFTs are one of the most innovative concepts in digital art and collectibles today. As an NFT creator, it's essential to take steps to build a strong community around your work.

And because NFTs are a relatively new concept, there are still many untapped opportunities for growing and engaging with your audience! Here are some creative ways to expand and engage your NFT community:

1. Create a Discord Server

Discord is one of the most popular online platforms today. Many people use it for gaming, but it can also be used to create a space for your NFT community. Through Discord, you can easily communicate with your audience in real-time and build relationships with potential buyers. 

The advantage of setting up a Discord server is that it allows you to interact directly with your community. You can share news about upcoming releases or projects, host Q&A sessions, and even let your budding community get to know one another while they discuss the latest NFTs!

2. Offer special rewards and discounts

Reward your most engaged fans with exclusive discounts or early access to new releases! This can help increase engagement for your NFT community and create a sense of loyalty among your followers. You can also offer special discounts for people who purchase in bulk or give away prizes to reward your most active participants.

3. Collaborate with other NFT creators

Collaborating with other NFT creators is a great way to expand your network and build relationships within the NFT community. You can team up with other artists to create limited-edition collections, or even enter into a joint venture to create something that both of your audiences will love.

4. Host live streams and Q&A sessions

Live streaming on Twitch or YouTube is another great way to engage with your audience in real-time. You can answer questions about your NFTs, talk about upcoming projects, and share tips and tricks with your viewers. You can also host Q&A sessions or even a mini tutorial to help new collectors understand the basics of NFTs.

5. Share your story

Sharing your story is a good way to engage with your audience and make them feel more connected to you and your work. Talk about why you got into NFTs, the story behind your designs, and the meaning behind your art. People love to get to know the artist behind the work, so don’t be afraid to open up and share your journey with them!

As a bonus, sharing your story can also help you stand out in the crowded NFT market. People will remember your story and be more likely to seek out your work when looking for something new!

6. Host contests or giveaways

Contests or giveaways can help you engage with potential fans and get the word out about your work. You can offer NFTs as prizes or use other incentives, like exclusive content or discounts on future releases. As many people are still hesitant to join the NFT community, you can use your contest to introduce new people to the world of NFTs! Not only that, but you can also maximize the opportunity to introduce the concept of using digital money, such as Bitcoin, Ethereum, or other cryptocurrencies, to buy NFTs.

7. Leverage social media

Social media is great for sharing your work and engaging with potential buyers. Many online users are on social media, so it is more about selecting the right platform to showcase your work to reach your target audience. Make sure to use hashtags related to your NFTs, so more people can find you and join your community. You can also post behind-the-scenes content, or offer sneak peeks of upcoming releases, which can generate anticipation and excitement for your work.

8. Participate in virtual events or conferences

Virtual events or conferences are great networking opportunities to promote your NFTs and build relationships with other creators. You can use these platforms to showcase your work, learn from other professionals, and connect with potential buyers. You can also create partnerships or join other projects to increase your reach and build more awareness for your NFTs.

9. Host an AMA

An AMA or Ask Me Anything is a surefire way to expand and engage your community. You can answer any questions your community has about you and your work through an AMA. It’s also a great way to reach out to potential collectors who may not be familiar with your work yet.

10. Offer tutorials and workshops

Teaching others about NFTs is one of the best ways to spread the word about your work. You can offer tutorials, live streams, and workshops to give fans an inside look at how you create your art. Just because you’re a talented artist doesn’t mean you have to be a snob about it!  Let your fans in on some of your secrets, and you’ll be surprised at how much more engaged they become. You might even find yourself with a few extra fans, as well! 

Engaging with your audience is an essential part of any successful NFT project. By leveraging the right platforms and taking advantage of different opportunities, you can get the word out about your work and build a loyal fan base. Keep these tips in mind to expand your reach and make your NFTs even more successful!