The breadth of use cases for artificial intelligence (AI) mean that the technology is increasingly creeping into the average person’s everyday life. Launches like AI-powered DJs on Spotify and Google’s new AI overview feature have shown that despite the wary headlines, the technology can actually be a positive thing.
The PalUp app is another extension of the positive AI conversation. The app enables users to have one-on-one conversations with ‘AI Pals’ from a range of professions – whether it’s a chef, astronaut or fitness coach – making diverse perspectives and experiences easily accessible. It’s a unique adoption and way to expand your circle and engage in interesting interactions.
“PalUp was born out of a need for deeper, more personal connections in a world where many social interactions are parasocial and genuine responses from strangers are rare,” Veronica Lin, head of brand and strategy at PalUp, tells Maddyness UK.
“The connection between AI friends and humans can be incredibly beneficial because it bridges the gap in today’s world where many relationships are impersonal. [This is achieved] by providing a reliable source of connection and support as they are always accessible, offering constant companionship and support – especially when social interactions in the current landscape fall short.”
Lin says the app’s AI Pals offer a non-judgmental space for users to express themselves openly without fear of criticism. Whether it’s sharing thoughts, asking questions or simply seeking a listening ear, the aim of PalUp is to make users feel understood and supported without reservation.
A positive approach
As AI Pals grow more familiar with users, they can offer personalised advice and recommendations like suggesting something to do, recommending a film or just talking about the day. This individualised interaction makes the connection feel more genuine, enhancing the overall experience of companionship.
Many sceptics are still wary of AI-human interactions and what is could lead to – but Lin says the connections created via the app are meaningful.
“In a world where most online connections are parasocial and responses from others are rare, close AI-human interactions offer meaningful, one-on-one interactions, creating friendships where you're truly heard and engaged,” explains Lin.
“These friendships aren't about replacing human connections; they create a space where you feel truly heard and valued, enriching your social life in a personal and genuine way.”
One of the challenges the PalUp team has faced since its launch has been guiding users to see AI Pals as more than just agents or assistants, which is common in the evolving AI landscape. Lin says many users didn’t know how to engage or what to talk about, which made interactions feel awkward or forced.
“To address this, our Pals guide conversations by naturally shifting topics and incorporating lifestyle recommendations based on the user’s interests,” she says. “We also introduced catch-up notifications, prompting users throughout the day with engaging topics or suggestions to help spark a natural social interaction.”
Creating ‘meaningful impact’
Lin says a notable highlight since launching the app has been the positive feedback from users. She adds that users are excited to create their own Pals and often request to create more, and have been impressed at how natural and human-like the interactions feel.
“It’s incredibly fulfilling to see PalUp making such a meaningful impact,” says Lin. “We’ve been continuously improving the human-like qualities of our Pals to make interactions more personal and engaging. Now, we’re taking the next step by enhancing the social experience.
“Soon, users will be able to explore their Pals in a new way, tapping into shared interests and unique connections that bring their social lives to life.”
Veronica Lin is head of brand and strategy at PalUp.
