After two editions focused on Germany and Spain, Next Market Live is now setting its sights on the United Kingdom. Organized by Weglot, the event will bring together founders, marketing leaders, and UK market experts in Paris and online on June 16 to share their experiences and insights on one of the most sought-after destinations for European companies.
The ambition is clear: to move beyond theoretical discussions and provide participants with a practical understanding of market realities, from initial market entry to large-scale growth strategies.
An Attractive Market That Leaves No Room for Approximation
The United Kingdom remains one of the first destinations considered by French startups looking to accelerate their international growth.
Despite Brexit, administrative and regulatory complexities, and the uncertainty that followed, “the country remains one of the most attractive markets in Europe for growing companies,” explains Eugène Ernoult, CMO at Weglot. “It is a mature and highly competitive market, certainly, but that also means demand already exists and buyers are accustomed to adopting new products and services.”
For many companies, expanding across the Channel also serves as a real-world test: “It is a place where businesses can test their positioning, messaging, and ability to operate in English within a market that is geographically close, yet significantly more demanding.”
This reality will be at the heart of the first conference of the Next Market Live morning session, during which several experts will share their perspectives on the UK market: Baptiste Petelle, International Cooperation Director at Fleet; Laure Joyeux, Business Development Manager Iberia & Latam at Impulse; Irene Regnier, Head of Business Services at the French Chamber of Great Britain; and Adrien Dupuis, Country Manager at Mollie.
They will discuss the dynamism of sectors such as tech, SaaS, fintech, and e-commerce, as well as the strengths of the local ecosystem, the growing interest in AI and automation, and more.
Adapting to the UK Market “Requires Much More Than Simple Translation”
For Weglot, this market overview is essential. Many companies still underestimate the adaptations required to successfully establish themselves in the United Kingdom.
“The main risk is assuming that the UK market operates in the same way as the French market simply because it is geographically and culturally close. In reality,” explains Weglot’s CMO, “succeeding in the UK requires much more than simple translation: companies must adapt their positioning, references, sales approach, and sometimes even certain aspects of their product.”
Customer expectations can vary significantly from one market to another, and identifying these differences before launching can help businesses avoid costly mistakes.
From Initial Traction to Sustainable Growth
The next challenge is turning early traction into sustainable growth. Here again, the UK has its own specificities, which will be explored during the second conference of the UK-focused Next Market Live, dedicated to scaling operations.
Rebecca Beaty, Head of Demand Generation Spain at Pleo; Thibaut Barde, VP Business Development Europe at London & Partners; David Remaud, CMO at iBanFirst; Quentin Debavelaere, former COO and Regional GM North Europe & Middle East; and Thomas Vaure, Communication Specialist at Exotec, will share their experiences regarding acquisition strategies, building credibility, the role of brand, and the most effective growth channels in the UK market.
With more than 380 participants attending its previous edition dedicated to Spain, Next Market Live continues its ambition to become Europe’s leading event for companies building international growth.
On June 16, 2026, in Paris and online, participants will have the opportunity to compare experiences, gain a deeper understanding of the realities of the UK market, and leave with practical insights to turn their international ambitions into sustainable results.
