A new chapter in AB Tasty’s history. The French specialist in A/B testing and personalization has announced a merger with Indian group VWO. The financial terms of the deal have not been disclosed. Since its founding, AB Tasty has raised more than $63 million to support its growth.
As part of the merger, Sparsh Gupta, co-founder and CEO of VWO, will become CEO of the new entity, while Ankit Jain will remain CTO and also oversee product. On the AB Tasty founders’ side, Alix de Sagazan will take on the role of Chief Revenue Officer, and Rémi Aubert will become Chief Strategy and Customer Experience Officer. “With AB Tasty, we found a team that shares these principles and complements us both in terms of product and culture. Together, we have the opportunity to build a global player serving our customers with greater scale, depth, and consistency, while staying true to the foundations of our success,” said Sparsh Gupta, co-founder and CEO of VWO.
$120 million in revenue for the new group
AB Tasty and VWO will thus give birth to a new entity expected to generate around $120 million in revenue and count more than 4,000 customers worldwide. In their respective client portfolios, AB Tasty includes Club Med, Sephora, Puma, Disney, and Galeries Lafayette, while VWO counts Lego, UNICEF, Forbes, L’Oréal, Motorola, Schneider Electric, and the World Economic Forum in Davos among its customers.
Europe will be the new entity’s largest market, accounting for 48% of revenue, ahead of the United States, which will represent 40% of the group’s activity. As for the company’s shareholding structure, it will be dominated by Everstone Capital, already the majority shareholder of VWO. Meanwhile, AB Tasty’s historical investors—such as XAnge, Omnes Capital, Partech, Korelya, and Crédit Mutuel Innovation—are exiting as part of the transaction.
For AB Tasty, founded in 2011, this merger with VWO is the result of a strategic reflection that began several years ago. Profitable for three years and active in external growth (Epoq in 2022, Dotaki in 2023, Potions in 2024, Wandz.ai in 2025, among others), the French company was well positioned to write the next chapter of its story. “Over the past few years, as we actively reflected on AB Tasty’s next chapter, it quickly became clear that the right path forward was above all about alignment—in ambition, culture, product, and geographic footprint. With VWO, this alignment emerged very early on: a shared ambition, common values, complementary strengths, and the same commitment to serving customers,” said Alix de Sagazan, co-CEO of AB Tasty. The next chapter will now be written with VWO, at a time when artificial intelligence is further transforming the optimization of digital experiences to improve customer journeys.
