Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
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Maddyness UK
24.03.2023
Foundational PR knowledge, especially media relations, has been kept opaque for a long time. It’s allowed a layer of ambiguity to be drawn over the media landscape in a way that has only benefited PR professionals. This opacity has meant that startups now typically default to using external agencies that charge them high rates and fail to provide transparent ROI metrics, leaving founders wondering whether PR is really worth it. In short, PR has become a black box, and it shouldn’t be.
23.03.2023
As part of our quick fire questions series - QFQs - we spoke to Elliot Garreffa, Co-founder of Oasiis Insights about web3, leveraging the power of wallet data and creating personalised campaigns for web3 customers which increases engagement, sales & AoV.
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Elliot Garreffa
23.03.2023
Foundational PR knowledge, especially media relations, has been kept opaque for a long time. It’s allowed a layer of ambiguity to be drawn over the media landscape in a way that has only benefited PR professionals. This opacity has meant that startups now typically default to using external agencies that charge them high rates and fail to provide transparent ROI metrics, leaving founders wondering whether PR is really worth it. In short, PR has become a black box, and it shouldn’t be.
23.03.2023
As part of our quick fire questions series – or QFQs – we spoke to Marcin Walaszczyk, cofounder, CTO & COO of ZIPZERO about reconsidering advertising, communication between consumers and retailers and the cost-of-living crisis.
23.03.2023
Creating a startup is always challenging. Founding one during a tech downturn, cost of living crisis and recession seems near impossible. However, with risk comes reward and many of the world’s most successful companies were founded during times of economic uncertainty. As part of a series with Antler, Maddyness has interviewed founders hoping to become the entrepreneurial success stories to emerge from this time of crisis. This week, Maddyness spoke to Nick Greenhalgh, cofounder of Luca.
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Nick Greenhalgh
22.03.2023
As part of our quick fire questions series – or QFQs – we spoke to Asif Ghafoor, CEO and cofounder of Be.EV about being a catalyst for change, connecting the community and leaving a vital legacy.
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Asif Ghafoor
22.03.2023
As more people become frustrated by Google, Max Lunn ponders the disruptive potential of generative AI chatbots on search engines. Whilst tempting to imagine OpenAI's GPT-4 taking over from Google's (dithering) Search, it's likely a more iterative process will happen, where chatbots will eventually become incorporated into Google Search.
22.03.2023
Many companies approach customer satisfaction incorrectly. In nearly every market, businesses prioritise profits, and by doing so miss out on valuable opportunities to either a) provide excellent experiences customers will remember or b) rectify bad experiences they won’t forget.
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Dominic Monkhouse
21.03.2023
As part of our quick fire questions series – or QFQs – we spoke to Nick Watson, founder of Ruby Datum, about managing a flexible team, virtual data rooms and how to bounce back from a huge setback.
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Maddyness UK
21.03.2023
While those who have recently been made redundant might beg to differ, surviving company layoffs can be equally distressing.
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Aoibhinn Mc Bride
21.03.2023
For the International Day of Forests, Maddyness spoke to the team at Treeapp to discover what our readers can do to help increase employee satisfaction, increase sales and tackle climate change. If you’d like to find out more about what Treeapp does, head to the bottom of this article!
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Maddyness UK
21.03.2023
With #QVCS Maddyness profiles different funds to give founders and entrepreneurs the information they need to choose the right investor. Today we interview Ewan Mitchell, founder of Cleavemoor Limited.
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Ewan Mitchell
20.03.2023
Peter Beckman talks us through his company Treyd, who enable retail businesses to sell products before paying for the goods, allowing fast-growing companies to sell more goods, control cashflow, and free up capital for growth. The Swedish company launched in the UK last May.
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Peter Beckman
20.03.2023
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