I grew my startup Grafomap to a £1.1M revenue with the help of influencer marketing. That was six years ago. Since then, influencer marketing has changed a lot – and not for the better.
Opinion by
"
Rihards Pīks
LISTEN TO THE ARTICLE
13.04.2022
As part of our quick fire questions series – or QFQs – we spoke to David Burgman, CEO and founder of student marketing agency Raptor about engaging with Gen Z. We discuss innovative campaigns, brand loyalty and what universities and brands can do to prepare university students for their careers.
Portfolio by
"
David Burgman
13.04.2022
It’s hard to believe that we are two years on from the first Covid-19 lockdowns. Everything changed seemingly overnight. What once felt unusual now feels commonplace - it’s easy to forget the turbulent change people have experienced.
12.04.2022
Almost all VCs as well as more established funds have created portfolios for which ESG factors have been integrated into the investment process, and that’s great news for society and the planet. As ESG investing has taken off, the whole field has become more specialised, as investors look more deeply into specific sectors and technologies that can do the most good. For 2022 and beyond, we’re seeing four major trends that we believe will garner interest in the ESG investing community.
Portfolio by
"
Gen Tsuchikawa
11.04.2022
In the ever-growing investment landscape, funds are multiplying and diversifying, and for startups there is more to raising investment than the money and the media moment. With #QVCS Maddyness profiles funds to give founders and entrepreneurs the information they need to choose the right investor. Today, we interview Dr. Diana Röttger, Principal, APEX Ventures.
11.04.2022
When starting a business, the culture you want to create is likely to be one of the first things you talk about; it’s an essential ingredient in building a team of people who hold the same principles and will work to achieve common goals. But it’s all too easy to let that culture slip down the priority list as your business grows.
Opinion by
"
Kristian Gjerding
11.04.2022
The Intergovernmental Panel on Climate Change (IPCC) has released the third instalment of its Sixth Assessment Report, a comprehensive climate assessment that comes out every five-to-seven years.
Decoding by
"
Anja Pries
11.04.2022
To celebrate World Breathing Day on Monday, Bridget Rooth shares her tips on how to approach different breathing techniques to alleviate stress, improve general wellbeing and tweak poor posture.
Tools by
"
Bridget Rooth
09.04.2022
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
Decoding by
"
Maddyness UK
08.04.2022
As part of our quick fire questions series – or QFQs – we spoke to Chris Winchurch, acting CEO and cofounder of Minimum, about calculating a businesses carbon footprint, understanding carbon emissions, and why Minimum is a sophisticated decarbonisation partner.
Portfolio by
"
Chris Winchurch
07.04.2022
Looking back two years ago, I think about managers who were, in an instant, shoved into leading teams and businesses from the isolated confines of their homes. Having to navigate lockdowns was stressful enough. Let’s not forget that it was on top of a global health pandemic, the end of which no one had sight.
Opinion by
"
Sathya Smith
07.04.2022
Fintechs have challenged institutional banks in more ways than one. Maddyness UK spoke to Rochana Shrestha, social content creator at Monzo, and Cat Anderson, EMEA head of marketing at Sprout Social, about stand-up comedy, data-driven marketing campaigns, and building brand loyalty by being funny online.
Portfolio by
"
Jamie Walker
07.04.2022
What3words has divided the globe into 57 trillion three-metre squares and labelled each with a unique three-word code. Now, they need to convince the world to adopt their unique approach to addressing. Maddyness UK spoke to founder, Chris Sheldrick, about the novel solution to a frustrating problem.
Portfolio by
"
Jamie Walker
06.04.2022
The women’s health and wellness industry has expanded exponentially over the last few years and it is expected that by 2027 it will be a $65B industry. Driving this growth are innovative companies focused on developing technology specifically aimed at addressing women’s health and wellbeing across a broad range of areas, including reproductive, sexual and mental health.
06.04.2022
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
Submit information
Want to send us some news? An opinion or an idea? Anonymously or not, we'd love to hear from you
