According to statistics compiled by Business Support Club, businesses spend 7.8% of their marketing budget on building their brands and increasing brand awareness. Brand building comes in 2nd place after digital marketing, reinforcing the importance of establishing an online presence and boosting brand visibility.
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Indiana Lee
29.11.2024
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
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Maddyness UK
29.11.2024
As part of our quick founder questions series – or QFQs – we spoke to Sina Azeri, Founder & CEO of Transform Gaming about leveraging technology to transform problem gamblers into engaged gamers.
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Sina Azeri
28.11.2024
Spain’s tech scene has experienced a remarkable surge in growth in recent years. The growing number of unicorns, funding rounds (both the number of said rounds and the amount of capital raised), and the levels of foreign investment are all trending in the right direction.
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Julio Martínez
28.11.2024
As sustainability regulations tighten worldwide, businesses face mounting pressure to accurately disclose and reduce their carbon emissions. However, the intricate and often opaque nature of Scope 3 data – which encompasses emissions embedded across the entire value chain, from suppliers to end consumers – means that many companies still rely on broad estimates to report their carbon footprint. This dependence on estimated data can lead to inaccuracies that hinder business leaders from making informed decisions with a genuine impact on sustainability.
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Mauro Cozzi
27.11.2024
As part of our quick founder questions series – or QFQs – we spoke to Charlotte Lucy Hall, Co-founder and CMO of Zinc about redefining background checks, outdated processes in recruitment and the power of perseverance.
27.11.2024
Can investors trust that banks have truly reformed, or are we still uncovering cracks in their transparency?
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Darren Rebeiro
26.11.2024
New Product Development (NPD) is a crucial driver of innovation and growth, helping companies remain competitive and adapt to changing consumer demands. From increasing market share to driving profitability, the role of NPD in business success is clear. At the same time, the importance of sustainability in business has become increasingly urgent as the climate crisis gains pace.
26.11.2024
As part of our quick founder questions series – or QFQs – we spoke to Dan Secretan, cofounder of Xapien about AI-powered research-on-demand, the need for transparency and a narrow focus.
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Dan Secretan
26.11.2024
Depending on what time you got up today, you’ve seen between four and ten thousand ads. Let that sink in. TEN THOUSAND ADVERTS. How many of them can you remember? Exactly.
25.11.2024
With #QVCs, Maddyness UK profiles different funds to give founders and entrepreneurs the information they need to choose the right investor. This week, we speak to Eda Taskin and Kaan Akin of Tenity.
25.11.2024
Imagine you have started building a small business from the ground up. Every detail is imbued with your heart and soul, and now you are looking for ways to grow bigger and reach a larger audience
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George Mathew
23.11.2024
Where a centuries-old insurance industry and a thriving tech sector meets, Descartes found the ideal location to develop its revolutionary insurance offering.
In partnership with British Embassy in Paris
22.11.2024
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
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Maddyness UK
22.11.2024
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The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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