Actus

Un must have pour nos lecteurs, cette rubrique "Actu" revient sur l’actualité chaude de l’écosystème entrepreneurial français : annonces financières et gouvernementales, rachats, mouvements etc.
THE + RECENT
Against the odds, the journey of a mumpreneur
Creating a business alone is hard, running a business as a parent of five is harder, add in chronic health conditions and surely it is time to reconsider your plans? Absolutely not, as Maddyness discovered when we spoke with Lucille Whiting, Lead Designer and Maker at Sophia Alexander Jewellery.
Portfolio by " Lucille Whiting
13.08.2020
Start your own business after redundancy rather than joining an MLM scheme 
Anyone facing redundancy in the wake of COVID-19, who’s considering becoming an MLM rep, would be far better off creating a business of their own if they’re looking to make money as well as finding flexibility, freedom and job satisfaction. 
Tools by " Hannah Martin
13.08.2020
Is your Adaptability Quotient high enough for you to be able to open Jurassic Park?
Dinosaurs and man, two species separated by 65 million years of evolution have just been suddenly thrown back into the mix together. How can we have the slightest idea of what to expect? Alan Grant, Jurassic Park.
Tools by " Caroline Franczia
13.08.2020
COVID-19: Interview with Jonathan Lewis, Chief Executive, TruLife Optics
The world is increasingly digital and contactless, so it was timely that Maddyness spoke with Jonathan Lewis, Chief Executive, to understand how the company is coping during the COVID-19 pandemic and what the future holds.
Portfolio by " Jonathan Lewis
12.08.2020
Short film "Plastic Song" shows the catastrophic impact of plastic waste
Filmmaker Julian Hanford has launched a new conceptual short film called Plastic Song featuring renowned artist Steve McPherson highlighting plastic pollution in our water, rivers, beaches and oceans. The artist has been walking the Kent beaches collecting discarded plastic objects and transforming them into artworks.
Portfolio by " Maddyness
12.08.2020
Moderation is sexy: just ask Stryyk
If there were a time of year to talk about moderation, you might expect it to be January. The month when piousness abounds; when our feet look like they belong in a mortuary, at the end of our indulged and pallid bodies; when our bank accounts look like an evil toddler’s been playing with a calculator (‘minus one hundred gazillion pounds, Daddy!’); when we go to the doctors in the hope that something is tangibly wrong with us outside of general glibness, which you can’t treat with an antibiotic, apparently. Oh, come on doctor, can we at least try it?
Portfolio by " Ella Bowman
11.08.2020
Alex Carlton
How startups create a successful growth plan using data
Growing your business is not rocket science. For most startups, the difference between success and failure is the difference between fumbling around in the dark and following a well-lit path towards growth. But according to Joe Procopio, no one is going to light that path for you.
Tools by " Joe Procopio
11.08.2020
AR in the retail market: What has been achieved so far?
A lot has been written on Augmented Reality (AR). Usually, the word is thrown in with Virtual Reality (VR) as two technologies that will reshape the world going forward. While it’s true that AR has a use that goes beyond TikTok filters —there’s a lot of misinformation on the potential applications of this technology.
Portfolio by " Evelyn Johnson
11.08.2020
10 tech startups to watch in Birmingham
With incubators and accelerators ready to nurture the local startup ecosystem, Birmingham is the second biggest city leading transformation in the UK, after London. Maddyness has selected some of these businesses.
Portfolio by " Audrey Langevin
11.08.2020
Sustainable funds must work harder to vet their investments
In the aftermath of reports on conditions in Boohoo's supply chain, asset managers with sustainable funds should stop clinging to pseudo-scientific ESG scoring systems in the face of common sense.
Decoding by " Nick Finegold
10.08.2020
Tech Nation welcomes 32 climate tech companies to its second Net Zero programme
BrandLab uses VR to recreate the eternal cycle of fashion
Fashiontech expert BrandLab creates unique VR showrooms for fashion buyers. They saw their profits skyrocket by 500% between May and June during COVID-19.
Decoding by " Audrey Langevin
10.08.2020
Introducing Livia’s, one of the fastest-growing free-from brands in the UK
Livia’s is the fastest-growing free-from treats brand in the nation, with nearly 7M treats sold to date. Backed by food sector experts including a former president of Mars and other plant-based pioneers, the brand is currently overfunding on Seedrs with around £1M raised to fuel its expansion.
Portfolio by " Audrey Langevin
10.08.2020
Data: Interview with Danny Reeves, CEO of Exonar
Data has never been a sexy word for businesses or startups alike, but with the onset of COVID-19 and working from home, it’s become more necessary for companies to know not only where their data is, but also how to leverage it. We spoke to Danny Reeves, CEO of Exonar about data, 5G car automation, and how startups can begin to build up and use their data to their advantage from the onset.
Portfolio by " Cleo McGee
10.08.2020
Crowdfund Aardvark's insect-based pet food, AI therapy and smart earbuds
Every week, Maddyness brings you MaddyCrowd revealing our selection of projects available on crowdfunding platforms. Here's this week's selection.
News by " Maddyness
08.08.2020

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.