In the fast-paced and competitive world of technology startups, effective advertising plays a crucial role in gaining visibility, attracting customers, and driving fast growth. However, many startups often stumble upon common pitfalls that hinder the success of their advertising campaigns.
23.09.2023
As part of our quick founder questions series - or QFQs - we spoke to Sarah King, CEO and cofounder of Obu about diversifying the angel investor pool, and why endurance is critical to entrepreneurship.
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Sarah King
23.09.2023
In an age where consumers are boycotting brands if their values don’t align with their own, company culture and the behind-the-scenes of business operations have never been more important.
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Carol Robert
22.09.2023
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
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Demi Odulana
22.09.2023
From letters being signed by tech leaders to halt new AI training to people using ChatGPT to converse on dating apps, AI is certainly starting discussions. In fact, the UN has just lined up a bunch of AI-powered robots in Geneva to carry out “the world’s first human-robot press conference”.
22.09.2023
Mental health tech startup Thymia is giving out free AI-powered “Mental Wellness Checks” to employees from this month, to empower employers to better understand and improve the mental health and wellbeing of their workforce ahead of World Mental Health Day.
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Paul Ferretti
21.09.2023
Creating a startup is always challenging. Founding one during a tech downturn, cost of living crisis and recession seems near impossible. However, with risk comes reward and many of the world’s most successful companies were founded during times of economic uncertainty. As part of a series with Antler, Maddyness has interviewed founders hoping to become the entrepreneurial success stories to emerge from this time of crisis. This week, Maddyness spoke to Pippa Harman, cofounder of Renude.
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Pippa Harman
21.09.2023
As part of a series about Virgin StartUp’s Collective Impact programme, Maddyness spoke to Alex Wright, cofounder and CEO of DASH Water.
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Alex Wright
21.09.2023
As businesses increasingly adopt new technologies that help them store and share data more efficiently, such as open-source software and the cloud, they become more vulnerable to cyberthreats.
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Indiana Lee
21.09.2023
Zoe Watkiss, cofounder of SunGod, delves into the dynamic world of sustainable eyewear, a domain where fashion meets environmental responsibility. Drawing on her passion for both style and ecological consciousness, she shares her perspective on how SunGod is revolutionising eyewear with a commitment to sustainability and diversity.
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Zoe Watkiss
20.09.2023
A new report by Gigged.A.I reveals that the UK’s technology industry is reaching critical levels of burnout due to skills shortages and failed digital transformation ambitions.
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Paul Ferretti
20.09.2023
As part of a series with Google for Startups Black Founders Fund, Maddyness spoke to Lottie Whyte at MyoMaster about funding, plans for the future and their advice for other founders.
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Lottie Whyte
20.09.2023
In May, a letter signed by global tech leaders sought to halt the development of advanced AI models, highlighting the "profound risk to society and humanity” AI could pose. In the wake of this news, British Prime Minister Rishi Sunak announced hopes of launching a world-leading dedicated AI watchdog to regulate the sector.
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Marcin Walaszczyk
20.09.2023
These days, we’re well versed in the concept of company culture. And while pool or ping-pong tables, fridges stocked full of snacks or hammocks in meeting rooms might have held sway pre-pandemic when the workplace was confined to an office building, in recent years company values, standards and beliefs are being brought into sharper focus as the barometer of what it’s really like to work at an organisation.
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Aoibhinn Mc Bride
19.09.2023
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