Decoding

Dossier, study, report - craving to decipher today's economy and understand tomorrow's?
Our selection All the Decodings
Decoding
13.01.2026
Randy Petersen built BoardingArea to solve one problem: too much travel information, not enough signal. We spoke with the founder about trust, loyalty, and why authentic frequent flyers still matter more than ever.
Decoding
22.11.2024
Why French insurtech Descartes Underwriting chose London for its global expansion
Where a centuries-old insurance industry and a thriving tech sector meets, Descartes found the ideal location to develop its revolutionary insurance offering.
Decoding
24.10.2024
The rise of the Adriatic Region: Emerging startup powerhouses in Southeast Europe
As traditional European tech hubs become increasingly saturated, savvy investors and entrepreneurs are turning their attention to unexpected corners of the continent. Bosnia and Herzegovina (BiH) is emerging as a dark horse in the startup world, offering a combination of technical talent, cost-effectiveness, and untapped market potential.
How should startups approach the cloud and financial operations?
DECODING BY MADDYNESS, WITH OVHCLOUD
20.06.2024
How should startups approach the cloud and financial operations?
A new report published by OVHcloud guides startups on how to optimise their cloud costs and what steps to follow when strategising their financial operations.
THE + RECENT
Special effects, animation, video games: why the United Kingdom has become the global benchmark for creative industries
Second only to the United States in attracting foreign creative investment, the United Kingdom has made its cultural and creative industries a national priority. With its unique ecosystem, the country attracts talent from all over the world. French companies The Yard VFX and ARTFX have understood this well and have recently set up across the Channel.
Decoding by Maddyness with the British Embassy in Paris
04.05.2026
Why the United Kingdom has become an innovation laboratory for Sodexo
Talent pool, service culture, leadership in AI: the United Kingdom is emerging as a key testing ground for service-sector players. French group Sodexo is using it to trial and deploy new models before scaling them internationally. Insights from Patrick Forbes, Business Support Director at Sodexo UK & Ireland.
Decoding by Maddyness with the British Embassy in Paris
27.04.2026
Fintech: why London continues to attract French scale-ups
A major global financial hub, the United Kingdom continues to strengthen its position as Europe’s fintech leader. With a mature ecosystem, a pro-innovation regulatory framework, and talent at the intersection of finance and technology, the country attracts French scale-ups seeking a springboard for international growth. Spendesk and Weefin provide a compelling illustration.
Decoding by Maddyness with the British Embassy in Paris
14.04.2026
ElevenLabs, Synthesia, Luminance : the British scale-ups on the rise in AI
The United Kingdom is home to some of the most promising scale-ups in the artificial intelligence sector. Maddyness takes a closer look at three of them: Synthesia, ElevenLabs and Luminance, which, each in their own way, are advancing the development of AI while building bridges between both sides of the Channel.
Decoding by Maddyness with the British Embassy in Paris
07.04.2026

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