Decoding

Dossier, study, report - craving to decipher today's economy and understand tomorrow's?
Our selection All the Decodings
Decoding
13.01.2026
Randy Petersen built BoardingArea to solve one problem: too much travel information, not enough signal. We spoke with the founder about trust, loyalty, and why authentic frequent flyers still matter more than ever.
Decoding
22.11.2024
Why French insurtech Descartes Underwriting chose London for its global expansion
Where a centuries-old insurance industry and a thriving tech sector meets, Descartes found the ideal location to develop its revolutionary insurance offering.
Decoding
24.10.2024
The rise of the Adriatic Region: Emerging startup powerhouses in Southeast Europe
As traditional European tech hubs become increasingly saturated, savvy investors and entrepreneurs are turning their attention to unexpected corners of the continent. Bosnia and Herzegovina (BiH) is emerging as a dark horse in the startup world, offering a combination of technical talent, cost-effectiveness, and untapped market potential.
How should startups approach the cloud and financial operations?
DECODING BY MADDYNESS, WITH OVHCLOUD
20.06.2024
How should startups approach the cloud and financial operations?
A new report published by OVHcloud guides startups on how to optimise their cloud costs and what steps to follow when strategising their financial operations.
THE + RECENT
Hydrogen, wind power, nuclear: the UK’s ambitions for the energy of tomorrow
The United Kingdom has set itself an ambitious goal as part of the energy transition : to become a clean energy superpower. To achieve this, the country is providing strong support for innovative solutions.
Decoding by Maddyness with The British Embassy in Paris
09.02.2026
Healthtech, biotech: why the UK is emerging as an essential hub
The United Kingdom has set ambitious goals in the life sciences sector to become Europe’s leading hub by 2030 and the world’s third-largest life sciences economy by 2035. With a mature ecosystem, access to rare talent, and a natural partnership between entrepreneurship and fundamental research, the country has many assets to achieve this ambition. Maximilien Levesque, co-founder of Aqemia, and Simon Turner, partner at Sofinnova Partners, share their perspectives with Maddyness.
Decoding by Maddyness with The British Embassy in Paris
21.01.2026
Cutting through the noise: Inside BoardingArea
Randy Petersen built BoardingArea to solve one problem: too much travel information, not enough signal. We spoke with the founder about trust, loyalty, and why authentic frequent flyers still matter more than ever.
Decoding by David Johnson
13.01.2026
How to Invest in the Gaming Market
Video games have long since transformed from a simple hobby into a source of innovation and profit. Resilient to social downturns of COVID-19 and with an ever-growing audience, the sector offers opportunities for smart investment. Understanding the dynamics of the industry can turn a game into a profit. Here is your guide to investing in the gaming market. Why Consider Investing in Gaming?
Decoding by David Johnson
01.07.2025

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