Decoding

Dossier, study, report - craving to decipher today's economy and understand tomorrow's?
Our selection All the Decodings
Decoding
13.01.2026
Randy Petersen built BoardingArea to solve one problem: too much travel information, not enough signal. We spoke with the founder about trust, loyalty, and why authentic frequent flyers still matter more than ever.
Decoding
22.11.2024
Why French insurtech Descartes Underwriting chose London for its global expansion
Where a centuries-old insurance industry and a thriving tech sector meets, Descartes found the ideal location to develop its revolutionary insurance offering.
Decoding
24.10.2024
The rise of the Adriatic Region: Emerging startup powerhouses in Southeast Europe
As traditional European tech hubs become increasingly saturated, savvy investors and entrepreneurs are turning their attention to unexpected corners of the continent. Bosnia and Herzegovina (BiH) is emerging as a dark horse in the startup world, offering a combination of technical talent, cost-effectiveness, and untapped market potential.
How should startups approach the cloud and financial operations?
DECODING BY MADDYNESS, WITH OVHCLOUD
20.06.2024
How should startups approach the cloud and financial operations?
A new report published by OVHcloud guides startups on how to optimise their cloud costs and what steps to follow when strategising their financial operations.
THE + RECENT
Defence: the UK places AI at the heart of its innovation strategy
Massive public investment, reform of military structures, greater openness to startups… The United Kingdom aims to transform its defence industry by placing artificial intelligence at the core of its strategy. Mike Sewart, UK Chief Technology Officer at the British subsidiary of the French group Thales, shares his analysis of this dynamic with Maddyness.
Decoding by Maddyness with the british embassy in Paris
01.04.2026
The Dosing Problem That Precision Medicine Has Yet to Solve
Research suggests that fewer than half of cancer patients receive an optimal drug dose. A Karolinska spin-out is testing whether at-home blood sampling can change that — and what it might reveal along the way.
Decoding by Noa Khamallah
30.03.2026
Recruiting in the United States: What a startup needs to know
In the United States, a salary alone offers no protection. Without health insurance, supplemental retirement plans, or coverage in case of sick leave, an employee can find themselves vulnerable overnight. For a French startup establishing itself in the US, employee benefits become a crucial tool for recruitment and retention.
Decoding by Matthew Laperriere
02.03.2026
Hydrogen, wind power, nuclear: the UK’s ambitions for the energy of tomorrow
The United Kingdom has set itself an ambitious goal as part of the energy transition : to become a clean energy superpower. To achieve this, the country is providing strong support for innovative solutions.
Decoding by Maddyness with The British Embassy in Paris
09.02.2026

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