Decoding

Dossier, study, report - craving to decipher today's economy and understand tomorrow's?
Our selection All the Decodings
Decoding
22.11.2024
Why French insurtech Descartes Underwriting chose London for its global expansion
Where a centuries-old insurance industry and a thriving tech sector meets, Descartes found the ideal location to develop its revolutionary insurance offering.
Decoding
24.10.2024
The rise of the Adriatic Region: Emerging startup powerhouses in Southeast Europe
As traditional European tech hubs become increasingly saturated, savvy investors and entrepreneurs are turning their attention to unexpected corners of the continent. Bosnia and Herzegovina (BiH) is emerging as a dark horse in the startup world, offering a combination of technical talent, cost-effectiveness, and untapped market potential.
Decoding
10.10.2024
The rise of the Adriatic Region: Emerging startup powerhouses in Southeast Europe
As traditional European tech hubs become increasingly saturated, savvy investors and entrepreneurs are turning their attention to the Adriatic Region in Europe. Croatia, Serbia and Slovenia are emerging as the next frontier for startup innovation, offering a combination of technical talent, cost-effectiveness, and untapped market potential.
THE + READ
How should startups approach the cloud and financial operations?
DECODING BY MADDYNESS, WITH OVHCLOUD
20.06.2024
How should startups approach the cloud and financial operations?
A new report published by OVHcloud guides startups on how to optimise their cloud costs and what steps to follow when strategising their financial operations.
THE + RECENT
Key startup ecosystem trends to watch in 2025: insights from ULTRA.VC
ULTRA.VC, an EU-based impact accelerator and early-stage investor, has gathered insights from its community and identified key startup ecosystem trends for 2025. AI-driven apps, tools and products are expected to be at the forefront of developments in 2025.
Decoding by Eugene Valuev
11.02.2025
What makes Sweden’s technology ecosystem such an innovation powerhouse?
Anyone familiar with Europe's technology and business scene knows Sweden performs well beyond its scale. But how has this come to be?
Decoding by Omid Ekhlasi
05.02.2025
What makes Sweden’s technology ecosystem such an innovation powerhouse?
For the On-Demand economy to survive and thrive, insurers and platforms need to listen to drivers
Since 2020, buying behaviours have shifted significantly in favour of on-demand purchasing options. As such, the global on-demand economy is expected to reach $335B by 2025, according to PwC research.
Decoding by Dan Bratshpis
15.01.2025
For the On-Demand economy to survive and thrive, insurers and platforms need to listen to drivers
Building the cognitive city of the future: How Agentic AI will transform the way we live
Urban living is undergoing generational transformation via rapid advancements in artificial intelligence. From conventional cities we know now, to the smart cities of the near future, AI will take our urban centres into a future that will fundamentally change the way we experience life.
Decoding by Yousef Khalili
18.12.2024
Building the cognitive city of the future: How Agentic AI will transform the way we live

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.