Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
New technology regulations should be embraced as part of the new way of thinking for business
Technology regulations are often met with weariness from business leaders, perceiving that such stopgaps could potentially hold them back. But the pace of technological change must be accompanied by ever-faster and smarter regulatory changes, as the intent is not to slow down innovation.
Opinion by " Marga Hoek
07.12.2023
New technology regulations should be embraced as part of the new way of thinking for business
How startups are revolutionising healthcare with medical technology?
In recent years, the healthcare industry has witnessed a remarkable transformation driven by a wave of pioneering startups. These innovative companies have leveraged cutting-edge technologies to address various healthcare challenges and improve patient outcomes.
Opinion by " Elis Enano
06.12.2023
How startups are revolutionising healthcare with medical technology?
What will legalisation of cannabis in Germany mean for the European market?
Asif Dewan is the UK Managing Director of Montu, a leading medical cannabis company with operations in Asia-Pacific and Europe. Its UK clinic, Alternaleaf, is a digital clinic for prescribing and administering medical cannabis for patients across the UK.
Opinion by " Asif Dewan
05.12.2023
Are you telling yourself a limiting or empowering career story?
What is your career story? When professionals come to me for career coaching, I ask them to tell me their career stories thus far in their own words. I ask them to be brief and only to let me know what got them to this point in their careers and how they see where their career stands at that moment.
Opinion by " Asad Husain
04.12.2023
Are you telling yourself a limiting or empowering career story?
B2B startups' lack of buyer empathy can hinder their growth: but it’s not that hard to find
B2B startups are facing a stark reality, as competition increases and funding decreases, the traditional blend of technical and business jargon to promote the latest AI solution isn't cutting it anymore. Nearly half of the metrics that investors consider before investing are customer-centric, placing marketing and sales under the microscope first. On top of that, an overwhelming 60%+ of all raised investment often gets funnelled into marketing support – a huge gamble if it fails to hit the mark.
Opinion by " Martin Bailie, co-founder of Elysian Fields
01.12.2023
B2B startups' lack of buyer empathy can hinder their growth: but it’s not that hard to find
Climate tech is about much more than carbon
Despite increasingly challenging market conditions, climate tech remains one of the most popular areas of startup investment. The ongoing commitment to this vital area of innovation reflects the accelerating urgency of climate action, following a global rise in extreme weather events and fresh scrutiny on Net Zero ambitions. The complexity and diversity of the climate challenges that need to be addressed is vast, as are the range of solutions being built to help do this. But too often, the true scale and diversity of “climate tech” is overlooked and underestimated.
Opinion by " Taco Engelaar
30.11.2023
Climate tech is about much more than carbon
How founders can survive the post-accelerator cliff
After participating in an accelerator programme, many founders face what has come to be known as the ‘post-accelerator cliff’. They’re surrounded by their peers and mentors one moment. The next, they’re out in the cold, experiencing the harsh reality of life as an entrepreneur.
Opinion by " Marie Moussavou
28.11.2023
How founders can survive the post-accelerator cliff
What does California’s decision on diversity data mean for Europe?
A few weeks ago, Californian took a big step. In a move designed to boost the diversity of the notoriously homogenous world of venture-backed startups, the State’s Governor, Gavin Newsom, passed a law that means VCs in the state must report on the diversity of their portfolio companies.
Opinion by " Eleanor Kaye
23.11.2023
What does California’s decision on diversity data mean for Europe?
Pay Transparency – Understanding the benefits and steps to take
There is a global trend and desire for more transparency in all dimensions of business. Pay is just one of them. Technology platforms have democratised and shed spotlights on aspects of jobs that might previously have been kept secret. Additionally, the expectation of particularly GenZ talent, is to work for companies who are open, authentic, and more egalitarian.
Opinion by " Dr Helmut Schuster & Dr David Oxley
20.11.2023
Pay Transparency – Understanding the benefits and steps to take
AI implementation in the financial field: Prognosis and perspectives for 2024
The rapid sophistication of technology and the growth of access to big data make the financial field a perfect ground for the implementation of innovative decisions based on AI. Thus I’d like to determine key directions that excel in the realm of fintech and are planned for 2024 and take a more detailed look at the examples of the companies that are already using intellectual technology for the improvement of their financial services.
Opinion by " Dmytro Zarakhovych
16.11.2023
Engaging the next generation of sports fans in video games and virtual spaces
The search for the elusive next generation of fans has become a key challenge for the sports industry. While a period of on-field or on-track success used to go a long way to securing the lifelong allegiance of younger fans, those same fans are now far more difficult to find, engage and keep hold of.
Opinion by " James Draper
15.11.2023
Engaging the next generation of sports fans in video games and virtual spaces
The evolution of Web3 wallets: Features to look for in 2024
Like everything else in the digital world, the world of cryptocurrencies and decentralised applications (dApps) is always changing. The market for feature-rich and easy-to-use Web3 wallets is anticipated to grow dramatically by 2024. These wallets are essential for giving consumers control over their digital assets and interactions since they serve as the entry point to the decentralised web. In this piece, we'll examine how Web3 wallets are developing and what characteristics to expect in 2024.
Opinion by " Andy Braddell
15.11.2023
ESG supply chain sentiment in the news
As consumer demand shifted and labour shortages became apparent, supply chain issues first rose to prominence during lockdown. Problems continued to dominate headlines last year too, as business models were disrupted and many companies incurred increased costs.
Opinion by " Sam Leavitt
14.11.2023
ESG Supply Chain Sentiment in the News
The startup chameleon: why a flexible Chief of Staff is key to supporting company growth
What do you do as a Chief of Staff? It’s a question I’m frequently asked, and one that has a far from straightforward answer. I’d describe it as like being a chameleon: the role is constantly shifting.
Opinion by " Omar Bhakri
09.11.2023

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