Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
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Why a solid support network is key to avoiding overwhelm
Research has shown that entrepreneurship can be a lonely journey. Isolation was cited as one of the biggest entrepreneurial challenges in the Self-Employment Review carried out by Julie Deane, founder of the Cambridge Satchel Company. Although the majority of self-employed entrepreneurs reported that they would not go back into employment, 25% stated that they missed having colleagues.
Opinion by " Bethany Ainsley
27.04.2023
Why a solid support network is key to avoiding overwhelm
5 steps for building your founder profile to attract investors
A founder’s journey starts with an idea. A problem to be solved. And an innovative way to make that idea a reality. In the early stages of a business, it is this pursuit of innovation that propels a company forward. However, when it comes to seeking investment, it is no longer enough just to have a solution.
Opinion by " Kate Baldwin
26.04.2023
5 steps for building your founder profile to attract investors
How can businesses drive decarbonisation in their IT functions?
The impending climate crisis – combined with a healthy dose of investor, customer, and regulatory pressure – has catapulted sustainability to the top of the agenda for many decision-makers. As businesses seek to decarbonise operations, the IT function is an obvious place to start. After all, for many businesses that don’t manufacture or transport physical goods, IT is one of the biggest emitters of carbon.
Opinion by " Guy Long
26.04.2023
Don't complain about AI, take advantage of it
Thomas Kriebernegg, Managing Director & Co-Founder at App Radar, explores how ChatGPT and Generative AI can boost app marketing strategies
Opinion by " Thomas Kriebernegg
26.04.2023
Don't complain about AI - take advantage
Australia, a UK startup’s natural proving ground?
We hear all the time in the tech world about the importance of testing before entering new markets, getting to know your audience and user, product-market fit, the legalities of working in this new place, and all the other assorted details that go along with running a business.
Opinion by " Daniel Tjondronegoro
25.04.2023
Australia, a UK startup’s natural proving ground?
Barriers to implementation: 4 Reasons why your CRO strategy testing must change
As businesses around the world face up to a cost of living crisis that’s set to impact consumer spending for the foreseeable future, attention will invariably turn to conversion rate optimisation and the pursuit of retaining revenue streams. But is your firm’s CRO strategy as watertight as you’re led to believe? This article will explore four common reasons why your strategy testing may need to change.
Opinion by " Rebecca Barnatt-Smith
22.04.2023
Barriers to implementation: 4 Reasons why your CRO strategy testing must change
Privacy computing: why the best time to invest in the security and privacy of data in use is now
Privacy computing is an emerging technology that ensures data privacy and security while the data is being processed or used. In the current digital age, the amount of data being generated and processed is increasing exponentially. The need for privacy computing solutions is becoming more crucial than ever to ensure that sensitive information is protected from unauthorised access or misuse
Opinion by " Oleksandr Pukhalskyi
21.04.2023
Privacy computing: why the best time to invest in the security and privacy of data in use is now 21.04
Keep calm and HR on: Supporting employee mental health in the workplace
According to research from the Mental Health Foundation, one in six people in the United Kingdom experience mental health problems in the workplace. The foundation’s research also revealed that 12.7% of all sickness absence days are a result of mental health conditions. Additionally, it was revealed that better mental health support in the workplace can save UK businesses as much as £8B every year.
Opinion by " Donna L. Jefferson
20.04.2023
Keep calm and HR on: Supporting employee mental health in the workplace
Why sustainability should be a priority for startups and scaleups
Sustainability has become an increasingly important global issue in recent years. According to the European Commission, almost 60% of Europeans believe that it is one of the most pressing issues facing the world today.
Opinion by " Filippo Sanesi
19.04.2023
Why sustainability should be a priority for startups and scaleups
How a neurodivergent workforce can boost a company’s resilience
It’s thought 15–20% of people are neurodiverse, an umbrella term taking in conditions such as dyslexia, dyspraxia, social anxiety, ADHD, autism, dyscalculia, and Tourette’s syndrome.
Opinion by " Katy McGuinness
18.04.2023
Looking for a new job? The AI-powered interviewer will see you now
The AI revolution - could a robot take your job or is upskilling the answer
Sarah Gilchriest, President of Circus Street, looks at the impact the latest innovation step in generative AI could have on the future of training and upskilling, to make sure employees are ready to work with robots and not be rendered surplus by them.
Opinion by " Sarah Gilchriest
18.04.2023
The AI revolution - could a robot take your job or is upskilling the answer
10 recruiting trends for 2023
In this post, we will look at several recruiting trends for 2023. By looking at the trends below we can see where recruiting is headed to in the next few years.
Opinion by " George Mathew
15.04.2023
10 recruiting trends for 2023
Digitising wealth management: what can we learn from healthcare?
Over recent years, the healthcare sector has focused on transforming the patient experience and helping providers evolve and grow through digitisation. While some of these advances were already in the works, external influences also had an impact, forcing the industry to move faster than expected. Healthcare responded well to a new wave of digital demands, adapting and reimagining its offering to create positive change across the board.
Opinion by " Nuno Godinho
14.04.2023
Digitising wealth management: what can we learn from healthcare?
“Remote washing” will only make your recruitment headache worse
You’re looking for talent. But here’s the paradox: despite the daily reports of layoffs, there still seems to be a dire shortage of the right people. One way employers are responding is to make their jobs more aligned with contemporary lifestyle choices by offering remote and flexible working options.
Opinion by " Arnaud Devigne
13.04.2023
“Remote washing” will only make your recruitment headache worse

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