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All the Opinions
Gamification is an e-commerce trend that has taken the retail sector by storm. Its popularity only continues to soar and is now an essential marketing tool for retailers determined to drive loyalty and sales.
24.03.2023
Building a startup is always about dealing with the unknown because you can never be sure if your startup will make it. However, as the recession is looming over, the rules of the game have drastically changed, and striving businesses must tackle an even bigger uncertainty.
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Andriy Bas
24.03.2023
Many companies approach customer satisfaction incorrectly. In nearly every market, businesses prioritise profits, and by doing so miss out on valuable opportunities to either a) provide excellent experiences customers will remember or b) rectify bad experiences they won’t forget.
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Dominic Monkhouse
21.03.2023
Peter Beckman talks us through his company Treyd, who enable retail businesses to sell products before paying for the goods, allowing fast-growing companies to sell more goods, control cashflow, and free up capital for growth. The Swedish company launched in the UK last May.
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Peter Beckman
20.03.2023
The rise of e-commerce has led to the need for better customer service, as customers now demand instant gratification and personalised experiences. This has given rise to the adoption of AI-powered Chabots, which have become a game-changer in the e-commerce industry. The use of Chatbots has been shown to increase customer satisfaction and loyalty, while also improving B2B lead generation.
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Kelly Mason
18.03.2023
Whoever takes the call: The news will be shocking with burning questions popping up on the person’s inside: “Why did we lose? and even more scary: “How will I explain THAT to my management and peers?”
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Gabriele Rehbock
16.03.2023
The younger generation has lost trust in government and institutions, but not in the future.
15.03.2023
Ever since the rise of remote working brought about at the start of the pandemic, the debate around whether office or home is best has been fierce. Some senior business leaders, including the director general of the Confederation of British Industry, have dismissed remote-first roles as the world of work “gone crazy”. Citing worries about employee productivity, many have called for a national full-time return to the office. But they should be careful what they wish for.
15.03.2023
You’ve spent time strategising and brainstorming, you’ve researched best practices, looked at your data and even run focus groups to understand your colleagues from the global majority's experience. This has culminated in what you think is a comprehensive and robust diversity and inclusion policy. Six months in and It seems to be working but how can you tell for sure? Is it working for some and not others?
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Jenny Garrett
14.03.2023
From the UK to Europe and beyond, small businesses are struggling. Rising inflation and energy prices are increasing their costs, and consumers - facing the same cost of living pressures - aren’t spending enough to balance out the books. So what does this mean for these SMEs and their owners?
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Ann Juliano
13.03.2023
Business traveling is not your regular vacation, and the difference lies far beyond the purpose. In the first case travelers often have to juggle multiple commitments while still on the road, and they must be prepared to adjust their plans quickly when unexpected events occur.
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Ilya Rouss
09.03.2023
As a female cofounder, securing funding can be a challenging battle, even in times of strong economic performance. In this article, Edyta Sliwinska, cofounder and CMO at Frost shares insights from her own experience across the past 12 months. On International Women’s Day, Edyta provides tips on how female-led businesses can hurdle gender gaps within the venture capital market and tackle implicit biases to ultimately ensure they receive funding suitable to their business’ needs.
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Edyta Sliwinska
08.03.2023
The rejection of the Menopause Bill by UK parliament due to fears of discrimination against men has shone an important spotlight on women’s health in the workplace. Whilst this is now gaining more mainstream recognition, for women this is nothing new.
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Lesley Cooper
08.03.2023
It won't be much of a surprise to women in the technology industry that when it comes to gender equality, the split skews in favour of men. In the U.S., McKinsey figures say that men still hold 75% of U.S. tech jobs and are on the receiving end of salary offers that are 3% higher than women.
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Kirstie McDermott
07.03.2023
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