Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
Gaming and cryptocurrencies — what future awaits us?
Like many industries, crypto - and by implication blockchain technology - were touted to revolutionise gaming. Whilst this disruptive potential has proved false for many areas of business, the coalescence of gaming and crypto is showing itself to be stronger than most.
Opinion by " Dmytro Prysiazhnyuk
02.02.2023
Gaming and Crytpo
Why the office still has a purpose (especially for Gen Z)
With the rise of hybrid working post-pandemic, many employees are now enjoying the flexibility of a part office, part home set-up. Yet, despite the benefits of such an arrangement, it would be foolish to write off the importance of the office in the future.
Opinion by " Nick Winter
30.01.2023
Why the office still has a purpose (especially for Gen Z)
Carbon offsetting cannot be the majority lever for the corporate world in the fight against climate change
In November 2021, 60% of the FTSE100 had pledged to eliminate their contribution to carbon emissions by 2050. This figure has since increased to over 80%. But while this presents itself as a positive trend, it is important for businesses to realise that the methods used achieve those targets have a seismic impact on how much change is actually implemented.
Opinion by " Mauro Cozzi
27.01.2023
Why ultra-light urban vehicles like Luvly offer the only viable future for electric cars
Electric cars are getting smaller – a lot smaller. Although the majority of U.S. cars now sold (namely SUVs and pickups) are reportedly the same size as WW2 tanks, a legion of light, sustainable vehicle manufacturers are helping accelerate the great downsize.
Opinion by " Max Lunn
26.01.2023
Luvly
We need to revolutionise business studies in the national curriculum
Ryan Williams is the cofounder of multimillion-pound social media agency KOMI Group. His entrepreneurial journey began as a bit of fun, making parody accounts on Twitter and Facebook. He quickly learned how to monetise his accounts and before long he founded what became KOMI Group with two like-minded social media creators. Within six years, leading the content team, he helped build the business into the industry leader it is today, working with some of the world’s most recognisable brands.
Opinion by " Ryan Williams
25.01.2023
AI isn't always bad news. Here's how to deploy it ethically.
It’s fair to say that AI gets a bad rep. It’s a powerful tool: and when used incorrectly or irresponsibly, can have far-reaching negative consequences. In the last few months alone, tech behemoths Microsoft and Meta have retracted AI models following legitimate safety and inaccuracy fears. But what if instead of simply retracting models because they are unsafe, these companies cleaned up their act and created ethical AI models from the get-go that could be used more safely?
Opinion by " Stefano Goria
24.01.2023
AI isn't always bad news. Here's how to deploy it ethically.
Are investors valuable board members?
Given the choice, I suspect most entrepreneurs wouldn’t opt to have an investor sitting on the board – investor directors (IDs) tend to just arrive with the money as part of the package. And it’s true that while some people make their way into VC from an operational background, many don’t (myself included). Being an investor is our career, and it makes sense that founders might have some suspicions around the expertise we have to offer, but IDs bring value, within some boundaries.
Opinion by " Will Gibbs
24.01.2023
Are investors valuable board members?
Five features every successful investment shares
Growing businesses that haven’t worked with private equity before are often nervous about raising investment. They worry their new investors will want to take over, or to run the business solely to deliver a short-term return.
Opinion by " Rowan Grobler
24.01.2023
Closing the digital skills gap amid the cost-of-living crisis
The shortage of available talent to keep pace with the growing number of roles that require digital skills was noticeable even before the pandemic. So, when businesses were forced to make the switch to digital in the face of distancing rules, many were left playing catch up.
Opinion by " Dr Julie Nugent
24.01.2023
6 Break-the-Rules mindsets to help you change the world
Elon Musk didn’t have to worry about whether anyone would buy a Tesla. Before he and his partners started building the first Tesla Roadsters, they’d already sold 100 of them – at a cool $100K each – for cash up front. That $10M in cash – in revenue, not investment; and in three weeks, no less! – provided Tesla’s founding team with hard evidence that they might be onto something promising.
Opinion by " John Mullins
23.01.2023
Three key benefits of having a diverse workforce
Following Pride Month and the criticism of businesses that changed their logo to the Pride flag without any meaningful action or diversity-led policies, it’s time for organisations to understand the importance of diversity and inclusion in their hiring practices. But if your business has never really focused on equality and diversity, what are those benefits?
Opinion by " Jessica Cooper
20.01.2023
Three key benefits of having a diverse workforce
Is proximity bias undermining hybrid teams?
There is much to be admired about the new world of work. Not least the opportunity to make geography history in the sea change around where workers work. But, they say, the battle between good and evil runs through us all! Now, the new bad that has emerged in the hybrid world is proximity bias.
Opinion by " Jeremy Campbell
18.01.2023
Navigating the global technology skills gap with AI-moderated upskilling
Work trends have rapidly changed across the world, post-pandemic. How and where people choose to work now or in the future is and will be radically different from how it used to be a few years ago. Labour markets across all sectors have undergone drastic shifts in terms of talent requirements and demands, as businesses across the board increasingly accelerate the adoption of automation and emerging technologies.
Opinion by " Rehan Haque
17.01.2023
Scaling intelligently in the age of lay-offs and hyper-inflation
With continued slow growth in tech, investors will more readily scrutinise startups and deploy capital at a slower pace. Startups are therefore likely to curtail their growth, resulting in more layoffs and business consolidation.
Opinion by " Giovanni Luperti
16.01.2023
Hiring intelligently

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.