Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
What's the difference between a head of marketing and a head of growth?
You’ve probably heard of a Head of Growth, the new kid on the block that is being compared to the Head of Marketing. Chances are you might also wonder what the actual difference is between them because it almost seems that they do the same things.
Opinion by " Nour Hassaïne
03.10.2022
What's the difference between a head of marketing and a head of growth?
Work from home, four-day weeks and flexible hours: what about the silent, deskless majority?
Benefits often make job ads seem more glamorous, yet until recently, they usually only included the standard 'luxuries' like free breakfasts, birthday days off and cycle-to-work schemes.
Opinion by " Ross McCaw
29.09.2022
New programme Beyond HERizons supports female founders to close the funding gap
Size matters: media megaround myopia paints distorted picture of seed-stage fundraising
Startup valuations have been brought into stark focus in recent months, and the picture is bleak. The number of companies achieving unicorn status is slowing - in 2021 537 hit that milestone globally, but so far this year just 230 have done so as macroeconomic headwinds hit venture capital. While this might spark some concerns for the health of the global startup ecosystem, the silver lining is that it might just stop the obsession of many media outlets with covering only large funding rounds (because, presumably, a bigger number means a better business).
Opinion by " Stephen Page
28.09.2022
Size matters: media megaround myopia paints distorted picture of seed-stage fundraising
How to access and hire international talent post-Brexit
The UK’s withdrawal from the European Union has disrupted the local talent supply across many industries and sectors. Which options do UK businesses have to hire international talent in a post-Brexit world?
Opinion by " Maddyness, with Lano
27.09.2022
How to access and hire international talent post-Brexit
Why online retailers are missing hidden sales opportunities
It’s been sixteen years since ‘Google’ became a recognised verb in the Oxford English Dictionary, and it is still our first port of call when looking for something. We’ve all been there. Who hasn’t Googled for a new pair of Veja shoes or a ME+EM maxi dress? Google Shopping allows shoppers to search for any product online to easily compare items and prices across sellers – but a simple listing is only the starting line for retailers to gain a competitive advantage.
Opinion by " Drew Smith
22.09.2022
Why online retailers are missing hidden sales opportunities
Renegades and cans: innovation in the UK wine industry
The UK winemaking industry has never been so exciting and disruptive. Max Lunn takes a look at three businesses upending tradition and cultural norms in winemaking and winedrinking.
Opinion by " Max Lunn
21.09.2022
How customer complaints can benefit your marketing strategy
No one likes criticism. We all wish that every word spoken to and about us or the organisation we represent could be effusive praise. After all, compliments feel good, but complaints, well, not so much…
Opinion by " Indiana Lee
21.09.2022
How customer complaints can benefit your marketing strategy
Why a standardised market will level the investment playing field
Private investment markets fail to provide people with equal access to opportunities due to their stringent regulation and archaic procedures. Standardising procedures such as the pitch deck will create a more equal, transparent and liquid capital market.
Opinion by " Serkan Ferah
17.09.2022
How can peer-to-peer platforms provide freedom for freelance engineers?
In the war for talent, here are three ways to help your hiring process
While it’s a competitive jobs market, landing your next great talent is not impossible - and the first place to start is by sharpening your hiring process, advises business leadership coach Simac Konkader.
Opinion by " Simac Konkader
16.09.2022
In the war for talent, here are three ways to help your hiring process
Investing in fusion and fission – a bright new chapter for nuclear power
Nuclear power, once viewed as problematic, is undergoing a worldwide renaissance of viability. Shifts in policy, geopolitics, public opinion, economics, and technological progress have converged to increase the investability of this green energy source.
Opinion by " Inês Rocha
15.09.2022
Investing in fusion and fission – a bright new chapter for nuclear power
How can I get my business ready for funding?
Funding is a crucial topic for many startups and can sometimes be the difference between success and failure. As a founder it will be an incredibly time consuming task - especially when you’re trying to juggle everything else that comes along with being a founder.
Opinion by " Richard Allan
15.09.2022
How can I get my business ready for funding?
Is Open Banking working?
The UK is one of the world’s leading adopters of Open Banking solutions, and yet, some of the nation’s leading fintech experts openly criticise the technology as a flop. The perceived successes, or failures, of the Open Banking concept largely depend on who you ask. However, what is clear, is that the technology has reached a point of inflection, with many innovators ready to redefine its role within financial services.
Opinion by " Lili Metodieva
14.09.2022
Is Open Banking working?
Is 2022 the year that data residency takes off?
Businesses today are navigating an incredibly complex regulatory landscape. Recent data residency laws are now pushing companies toward residency as a service and I believe this is more than just a trend, but will soon become an obligation for many technology providers.
Opinion by " Sébastien Marotte
13.09.2022
Is 2022 the year that data residency takes off?
Today's unicorns were yesterday's early stage companies. The tech ecosystem needs to support young startups
We recently had the pleasure of compiling a rigorous new list of the UK’s fastest-growing businesses across all sectors, by revenue growth over the past two years. It was rather more work than we’d expected - Companies House is our new best friend - but Growth Index 2022 has revealed some fascinating patterns, not least about the UK tech ecosystem.
Opinion by " Will King
08.09.2022
Today's unicorns were yesterday's early stage companies. The tech ecosystem needs to support young startups

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