Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
How to make global remote work, work for you
It’s never been more important to be a great remote collaborator. Both from the technical aspect, knowing how to use the tools and dynamics of collaboration in the industry, and from the human aspect, enhancing the work of your colleagues. But how to get there? Ariel Camus, Founder and CEO of online coding school Microverse offers advice to startups looking at remote teams.
Opinion by " Ariel Camus
06.09.2022
How to make global remote work, work for you
Born in a pandemic, tested by the war: how to run a hyper-growth product in a crisis
In early 2019, at the beginning of the pandemic, I became a cofounder of a tech startup in Ukraine, even though everyone around was talking about the crisis of new businesses. However, the crisis has formed new opportunities beyond the challenges, and we have gained the most viral growth during the biggest instability in the market.
Opinion by " Dima Shvets
02.09.2022
Born in a pandemic, tested by the war: how to run a hyper-growth product in a crisis
Is it time to recession-proof your business?
Recently, the Bank of England raised interest rates to 1.75%, the biggest interest rate rise in almost thirty years and its sixth consecutive increase. It’s clear that we are in the midst of the most uncertain macroeconomic environment for some time.
Opinion by " Ian McLennan
31.08.2022
Is it time to recession-proof your business?
How can businesses connect with Gen Z
Public opinion among Gen Z now increasingly represents a clear and present threat to business. During the next ten to fifteen years, humanity will fundamentally change in terms of what and how we buy and consume, and why we decide to work for any given company.
Opinion by " Steve Sanders
30.08.2022
How can businesses connect with Gen Z
A diet guide to user insights in a cookieless world
A minute on the clicks, a lifetime on the hips: If hips are in fact a tracking nightmare and that constant feeling of surveillance online, whether, from big techs, advertisers, or social media king-pins, the cookies crumble into all the nooks and crannies
Opinion by " Daniel Tjondronegoro
25.08.2022
A diet guide to user insights in a cookieless world
Driving growth in a downturn: how to thrive in a cookieless world
The VC-funded tech ecosystem has enjoyed a period of rapid growth as people’s belief in the transformative potential of digital startups has fuelled an explosion of innovation. In a low interest rate environment, there’s been no shortage of capital seeking a place on startup term sheets in search of a return (when it’s been difficult to do so in more traditional asset classes).
Opinion by " Neel Pandya
24.08.2022
Driving growth in a downturn: how to thrive in a cookieless world
We have a broken global food system that is ravaging both the planet and our health. But technology can help us to change our ways
A food supply crisis lies behind the headlines this summer of record high temperatures, wild fires and water shortages. Farmers in the UK are seeing two-thirds of the rainfall they normally would in the driest summer since 1976 and Europe is baking. The way we currently feed ourselves isn’t just killing the planet, it’s killing us too and we only have ourselves to blame.
Opinion by " Daniel Waterhouse
18.08.2022
We have a broken global food system that is ravaging both the planet and our health. But technology can help us to change our ways
Education is key to empowering retail traders
Cryptocurrency has a reputation for being a complex field that attracts younger, potentially more impulsive investors. With the likes of Bitcoin losing over 50% of its value in a matter of months, it is more important than ever that trading platforms use education to empower their users to navigate such a volatile market. 
Opinion by " Joe Jowett
17.08.2022
Is a 4-day working week the opportunity to broaden your skills?
In huge news for students and workers across the UK, a four-day week is being trialled by a number of leading companies. Should it be successful, we may see many other businesses adopt it and it could eventually become the standard working week.
Opinion by " Maddyness, with Heriot-Watt University
13.08.2022
Is a 4-day working week the opportunity to broaden your skills?
Why should teens be taught financial literacy?
Money is intricately entwined with almost every aspect of adulthood, from deciding on a career, a credit card, a car loan, a mortgage and investment options to starting a business, getting married, having kids and retiring comfortably.
Opinion by " Marilyn Pinto
11.08.2022
Why should teens be taught financial literacy?
Buy Now Pay Later. What’s now and what’s later?
Buy now, pay later is a method of payment with instalments at a small or interest-free rate. The payment method sky-rocketed in 2020. But why? The COVID-19 pandemic. The global crisis created job insecurity, with people seeking alternative means to sourcing income. However, the paradox lies in the fact that people flooded to shopping online and relying on ecommerce because of closed brick and mortar establishments.
Opinion by " Alex Antonov
10.08.2022
Buy Now Pay Later. What’s now and what’s later?
Is globalisation done or done very well?
Over the past few years doomsayers have pointed to state protectionism, the Covid pandemic and now the Ukraine conflict as signs that the post-cold war growth of globalisation is on the decline. More pointedly, in the digital realm, the fears are that the world is splintering into different versions of the internet with three dominant models of handling data – US corporate driven and two-tiered, Chinese state regulated and a European privacy led model.
Opinion by " Tony Hughes
09.08.2022
Is globalisation done or done very well?
Why the answer to practicing good ESG does not lie in yet another standard
ESG standard setting and reporting are integral to the corporate world’s transition toward net zero: whether they encourage businesses to reflect and improve on their ESG practices, or sanction industry laggards.
Opinion by " Nicola Stopps
08.08.2022
Why the answer to practicing good ESG does not lie in yet another standard
Unicorn hunters are chasing the wrong mythical beast
Every startup wants to be a unicorn. If you’re the founder of a new tech company, it’s easy to see the attraction of a $1B valuation. Unicorn status provides resources, opportunities and validation, but is it the best measure of success? Does it signify a company with a sustainable future, or just one that’s good at attracting investor interest?
Opinion by " Alex Ferrara
08.08.2022
An autonomous approach, pattern matching and investing in outliers, a profile of Bessemer Venture Partners

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