Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
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Outsourcing Vs hiring: how to help your startup grow
Scaling-up a business at speed is often one of the biggest challenges encountered by startups. The pressure associated with making business-critical decisions, particularly around hiring new staff, is only increased when you’re trying to grow quickly, and in these cases, outsourcing may seem an attractive alternative. Jamie Beaumont, Founder and CEO of Playter, examines the pros and cons of hiring vs. outsourcing.
Opinion by " Jamie Beaumont
23.06.2022
The role of employee benefits programmes in retaining and attracting talent
Tobin Murphy-Coles, CEO at Amba, discusses the changes in workers’ priorities since the start of the pandemic, and how employers should adapt to meet the needs of a new type of workforce with new expectations.
Opinion by " Tobin Murphy-Coles
22.06.2022
The role of employee benefits programmes in retaining and attracting talent
Sustainable packaging: Is your business supporting the circular economy in the fight against single use plastics?
Today, sustainability is more important than ever. In fact, a recent survey showed that 61% of consumers have actively reduced their use of single-use plastics. In turn, this has the ability to drive trends.
Opinion by " Maddyness UK
21.06.2022
Sustainable packaging: Is your business supporting the circular economy in the fight against single use plastics?
Top 5 mistakes when working with celebrity cofounders (and how to avoid them)
The truth is many people think celebrities are generally overrated. They may get sucked into the content on their social feeds, enjoy seeing Tom Cruise fly a jet, and likely even indulge in a tequila shot or two from ER’s oldest heartthrob. But when it comes down to actual business acumen, most people wouldn’t trust them as far as they can throw them.
Opinion by " Jackie Fast
16.06.2022
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When making decisions, rely on facts not feelings
With an uncertain market, inevitably comes risk. With risk, come difficult decisions. Yet, in making these, decision-makers too often rely on gut feeling as opposed to hard, solid facts.
Opinion by " Maddyness UK
15.06.2022
When making decisions, rely on facts not feelings
Why hybrid working success needs flexible communication technology
Owing to The Great Resignation, businesses and how they run have changed drastically. We no longer need physical offices for all businesses to function, a designated desk and chair and several cables cluttered around the office. In 2022, we have finally acknowledged the importance of having flexibility in our work lives and this begins and ends with a company’s communication tools.
Opinion by " Damian Hanson
15.06.2022
How can peer-to-peer platforms provide freedom for freelance engineers?
CSOs need to receive real power for companies to avoid greenwashing
Public pressure and government regulation are turning sustainability into an organisational necessity. After a timid emergence over the past decade, job seekers are now refusing to work for companies without strong environmental policies.
Opinion by " Chantel Scheepers
14.06.2022
CSOs need to receive real power for companies to avoid greenwashing
Right place, right time: a guide to knowing when to secure investment
The brightest ideas always come when you least expect them. We often bank them and bring them out when we think will receive the biggest possible impact. Founders, if you’re seeking investment, you should do the same.
Opinion by " Abbie Main
13.06.2022
Right place, right time: a guide to knowing when to secure investment
What is the enterprise metaverse and why is it important?
Last year, Facebook became a trailblazer in supercharging metaverse discourse. Many organisations are becoming acutely aware of the opportunities virtual realities hold and over the next 12 months, we’ll likely see many deals and acquisitions being completed in the field.
Opinion by " Greg Roach
09.06.2022
What should businesses consider when hybrid working in the metaverse?
The term ‘ESG’ fails to capture the impact of what a responsible business is – but that doesn’t mean we should ignore it
Although it seems ESG’s rise to the top of the news agenda was swift, focus on its fundamental elements – Environment, Social, and Corporate Governance – are nothing new. Previously understood through the term ‘CSR’ or corporate social responsibility, many agree that ESG is merely the newest edition in a constant rebrand of the same principles. And in extreme cases, it’s considered a deceptive way of boosting corporate reputation: a guise distracting the industry from a lack of action being taken.
Opinion by " Nicola Stopps
07.06.2022
The term ‘ESG’ fails to capture the holistic impact of what a responsible business is – but that doesn’t mean we should be ignoring it
How can fintechs resonate with Gen Z?
The fintech landscape is booming, with investments coming in from all corners. To get ahead of the competition, it will be crucial for fintech companies to truly understand their major audiences such as the new-age generation.
Opinion by " Ammar Kutait
06.06.2022
How can fintechs resonate with Gen Z?
Startups: we’re finally talking about female entrepreneurship – so where do we go from here?
At long last, gender diversity in tech and VC has finally reached the top of the agenda! This is thanks to the tireless efforts of inspiring individuals and fearless entrepreneurs leading the way around the world.
Opinion by " Stéphanie Hospital
02.06.2022
Startups: we’re finally talking about female entrepreneurship – so where do we go from here?
The change in tech startups today versus eight years ago
The UK tech industry has grown remarkably in recent years. Even against the backdrop of a digital skills crisis, fierce global competition and major economic upheavals, the sector has soared to new heights.
Opinion by " Ritam Gandhi
31.05.2022
How to build and maintain culture during hypergrowth
Composable commerce, the building blocks of successful commerce
What constitutes commerce success in 2022? It’s a seriously tough climate out there. In B2B and B2C, it's harder than ever to win and retain customers. There’s so much choice, and it's easy to switch suppliers, which means that customer experience has become the primary way of differentiation.
Opinion by " Alexander Graf
31.05.2022
Composable commerce, the building blocks of successful commerce

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