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Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
Stop being precious about building data infrastructure tools
Most startup founders will agree that having a first-mover's advantage by reducing time to market is an essential part of their long-term success strategy.
Opinion by " Ulrik Stig Hansen
11.05.2022
Stop being precious about building data infrastructure tools
How can biophilic design bring employees back into the office?
Office working is back, yet people are still working remotely. In some instances, this can be more practical. But with 1 in 5 Brits wanting to work remotely full-time, have workers become too comfortable in their own homes?
Opinion by " Oliver Assonga
10.05.2022
How can biophilic design bring employees back into the office?
How can startups change the menopause for good?
Menopause is a market ripe for innovation, and startups are beginning to chase this opportunity internally and externally. While there are significant challenges to tackling the issue, brands that choose to sideline menopause as a ‘women’s issue’ rather than a business issue will miss out.
Opinion by " Heather Jackson & Sam Simister
03.05.2022
How can startups change the menopause for good?
5 Trends disrupting the payments industry
Payments are the backbone of a functioning global economy. A payments system can be defined as any system that can be used to settle a financial transaction by exchanging monetary value.
Opinion by " Michael Jaiyeola
30.04.2022
5 Trends disrupting the payments industry
How the life longevity economy is creating a wealth of opportunities
In the grand scheme of the over 300,000-year history of humankind, living into your 70s and beyond is a very recent phenomenon. Thanks to improved standards of living, ranging from advancements in medicine to hygiene and unprecedented times of peace in large parts of the world, we are living far beyond what our ancestors could have ever dreamed of.
Opinion by " Daria Connolly
29.04.2022
How the life longevity economy is creating a wealth of opportunities
How has technology changed sales and marketing?
Technology has revolutionised the worlds of sales and marketing. While each industry once relied on standing on street corners handing out fliers or endless cold phone calls that often led to nowhere, innovative tech has now helped sales and marketing evolve to new heights.
Opinion by " David Johnson
28.04.2022
How has technology changed sales and marketing?
Why UK employees need a four-day work week more than we think
UK workers desperately need a productivity boost, and that boost could be a country-wide implementation of a four-day work week.
Opinion by " Artis Rozentals
26.04.2022
How can peer-to-peer platforms provide freedom for freelance engineers?
5 reasons each student should try to work in a startup
Gravitating towards big-name companies when searching for a job as a student is only natural. I mean, who would not want to land an internship with Google, JP Morgan, or Apple? However, there is a lot to gain when you consider working in a startup as a student.
Opinion by " Frank Hamilton
23.04.2022
The NHS’ Achilles’ heel is staff retention – here’s how tech can fix it
The NHS has a workforce crisis. More people are leaving than are joining, with the Guardian reporting last month that one in ten nursing posts, and one in 17 doctors’ posts, are currently unfilled.
Opinion by " Melissa Morris
21.04.2022
The NHS’ Achilles’ heel is staff retention – here’s how tech can fix it
On the benefits and drawbacks of AI and IoT in different industries
AI and IoT are the two biggest technological components revolutionising every industry at present. AI is expected to reach a global market value of $267B by 2027 with its far-reaching benefits. Moreover, AI by 2030, is likely to contribute $15.7T to the global economy.
Opinion by " Evelyn Johnson
21.04.2022
What should businesses consider when hybrid working in the metaverse?
What do Snoop Dogg, JP Morgan, and Samsung have in common? They’ve all bought ‘land’ in the metaverse, of course!
Opinion by " Jayson Darby
20.04.2022
What should businesses consider when hybrid working in the metaverse?
The growing need for ESG expertise in an uncertain future
Growing concern around issues such as climate change has seen Environmental, Social, and Corporate Governance (ESG) continue to rise in importance. The recent announcement from Ernst & Young LLP, of a £100M investment in EY Carbon, its dedicated UK sustainability consulting business, only serves to highlight just how much of a priority ESG is for many organisations.
Opinion by " Jessica Camus
19.04.2022
The growing need for ESG expertise in an uncertain future
Diversity in data is more than an intellectual challenge - it’s a very human one
Businesses rely on data to make decisions every day. Good data can be the difference between being guesswork and intelligence – it can drive strategy and help shape brands’ products and image. However, data is only useful in the context of the rules we create.
Opinion by " Matt Andrew
18.04.2022
How we speak about diversity matters – we do unintended harm when we ignore this
Does crypto threaten or strengthen sport’s relationship with its fans?
The past decade has seen sport’s relationship with money come firmly under the spotlight. The $600B global sports market has drawn in vast swathes of investment from all corners of the globe. Football has attracted club acquisitions from Saudi royalty and Russian oligarchs, and now even tech billionaires.
Opinion by " Simon Lovick
14.04.2022
Does crypto threaten or strengthen sport’s relationship with its fans?

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