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I grew my startup Grafomap to a £1.1M revenue with the help of influencer marketing. That was six years ago. Since then, influencer marketing has changed a lot – and not for the better.
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Rihards Pīks
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13.04.2022
It’s hard to believe that we are two years on from the first Covid-19 lockdowns. Everything changed seemingly overnight. What once felt unusual now feels commonplace - it’s easy to forget the turbulent change people have experienced.
12.04.2022
When starting a business, the culture you want to create is likely to be one of the first things you talk about; it’s an essential ingredient in building a team of people who hold the same principles and will work to achieve common goals. But it’s all too easy to let that culture slip down the priority list as your business grows.
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Kristian Gjerding
11.04.2022
Looking back two years ago, I think about managers who were, in an instant, shoved into leading teams and businesses from the isolated confines of their homes. Having to navigate lockdowns was stressful enough. Let’s not forget that it was on top of a global health pandemic, the end of which no one had sight.
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Sathya Smith
07.04.2022
The women’s health and wellness industry has expanded exponentially over the last few years and it is expected that by 2027 it will be a $65B industry. Driving this growth are innovative companies focused on developing technology specifically aimed at addressing women’s health and wellbeing across a broad range of areas, including reproductive, sexual and mental health.
06.04.2022
Startup land isn’t short of myths but one of the most pervasive is that the earlier you get PR, the better. There’s a continued belief that securing media attention in the early days of launching is the secret to sustained success.
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David Johnson
05.04.2022
Apple recently announced the long-awaited return of employees to the office. It will gradually introduce hybrid working with a pilot scheme, starting with one day in the office in the first week, slowly progressing to two, and then three.
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Teresa Boughey
30.03.2022
As the war in Ukraine rages, finance professionals on Wall Street and in Europe recently attracted outrage by suggesting that investing in arms manufacturers should be treated as ethical investing. In the fight against tyranny, they argued that such an investment “preserves peace and global stability” and defends “the values of liberal democracies”. As such, it belongs in the increasingly lucrative investment category known as ESG or environmental, social and governance.
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Marc Lepere
29.03.2022
As much as others might like to claim otherwise, no generation is quite as in tune with tech as Gen Z. Whilst those before them were born into a world with varying degrees of technological exposure, Gen Z are the first truly digital native generation.
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John Rogers
29.03.2022
Despite decades of effort, women are still severely underrepresented and undervalued in numerous professions around the globe, particularly in leadership roles. In the UK, only 43% of startups have any women in leadership. Majority-women leadership teams are even rarer, at only 15%.
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Felix Danbold
28.03.2022
Economic growth in the MENA – Middle East and North Africa – region is on the rise, with Gulf countries leading the charge. The pace of innovation in places such as the UAE and Saudi Arabia is attracting foreign investment at a rapid rate, which, combined with dedicated tech programmes and an increasingly skilled workforce, sees the region stand out on a global front.
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Justin Henry
24.03.2022
As more of our daily lives become intertwined with technology, today’s digital-first customers have come to expect instant service, tailored digital experiences and personalisation from every business they interact with online. Consumer expectations have never been higher. The result has been a step-change in martech innovation as businesses look for new ways to make an impact and stay ahead.
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Dominik Angerer
22.03.2022
Carbon emissions disclosure and ESG reporting is becoming mandatory for all businesses as part of the push for net-zero. Our investigation reveals overcharging and greenwashing at the heart of this new market.
21.03.2022
Landing on a badly translated website or product page can make many clients run away. Melanie Krause, a lover of languages, built Smylingua to be an agency that mixes software and linguistics to ensure targeted and true translations.
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Anne Taffin
21.03.2022
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