Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
The future of finance has to be fun… and social
Money should be exciting and rewarding, shouldn’t it? The emergence of neobanks can be thanked for the digitalisation of personal finance, the ease of banking from a click of a button and a transfer at the drop of a hat. They’ve helped us with financial budgeting, tracking and the management of money - anytime and almost anywhere. Yet it's a dread for many and a bore for most.
Opinion by " Michael Wilkinson
22.02.2022
The future of finance has to be fun… and social
Why the cloud is a no-brainer for startups
Cloud computing has removed many barriers to entry when it comes to starting a business. As a result, it has helped startups the world over to bring their ideas to life, scale rapidly and thrive over the last decade.
Opinion by " David Roldan
18.02.2022
Why the cloud is a no-brainer for startups
How are cloud providers the answer to the data woes of startups? Maddyness speaks to Yepic AI
AI hasn’t just altered our everyday lives. It’s having a profound effect on how developers and businesses think about their relationship with the cloud. Maddyness spoke to Aaron Jones, CEO of Yepic AI, about the challenges virtual services present for cutting-edge startups and how he’s turning them into opportunities via OVHcloud’s platform-as-a-service offering.
Opinion by " Maddyness, with OVHCloud
15.02.2022
Sovereignty and security are key to any cloud solution: Maddyness UK speaks to OVHcloud
Assuring transparency in ESG reporting
In recent years, a growing awareness of sustainability and social responsibility has seen Environmental, Social, and Corporate Governance (ESG) truly enter the mainstream, becoming increasingly important to a business’ reputation and to investors’ decision-making.
Opinion by " Jessica Camus
14.02.2022
Assuring transparency in ESG reporting
Three reasons why startups fail to grow
Having run my own startup and worked with over 100 different startups in a variety of capacities from founding team to consultant, I’ve identified 3 major reasons why startups fail to grow.
Opinion by " Tristan Gillen
10.02.2022
3 Reasons why startups fail to grow
VCs invested $4.7B in gaming startups in the first year of the pandemic. Here's the trends in gaming investing for 2022
Predictions about venture capital diverged from reality during the first year of the pandemic, as PitchBook summarised last July. When the stock market crashed in April of 2020, most anticipated that funding activity would slow down amidst the uncertainty of lockdowns, social distancing, and strains on the healthcare system.
Opinion by " Laure Fischer
09.02.2022
VCs invested $4.7B in gaming startups in the first year of the pandemic. Here's the trends in gaming investing for 2022
How startups can avoid the trap of digital presenteeism
The pandemic induced shift to remote and hybrid working gave us the chance to completely change the way we work. We had a golden opportunity to create a new paradigm, with more freedom, flexibility and autonomy. Yet just two years later, far too many companies appear to be falling into the same old trap, with ‘digital presenteeism’ becoming an increasing problem.
Opinion by " Tariq Rauf
08.02.2022
How startups can avoid the trap of digital presenteeism
A deep dive into the world of climate fintech with firstminute Capital
Climate fintech is a cross-cutting sector covering the intersection of climate, finance and digital technology. It includes a range of financial product innovations, applications and platforms that serve as mediums between all stakeholders to catalyse decarbonisation.
Opinion by " firstminute Capital
07.02.2022
firstminute Capital team
Is AI really the future of customer service? The numbers say no
There’s a common misconception around brand loyalty. Customer loyalty is often attributed to how well they align with your brand values. Sure, this is important. But your brand values are a beacon to bring people in. You build connections with your customers every day through regular interactions. The shift to automated customer service threatens to undermine that connection.
Opinion by " Maddyness, with AnswerConnect
LISTEN TO THE ARTICLE
03.02.2022
Brand loyalty and what consumers really think of AI
What does it take to be a great leader in the startup world?
Visionary, confident, outcasts, impulsive – these are all common stereotypes about startup leaders. But what qualities does a successful leader in this realm really need to have?
Opinion by " Michał Schindler
01.02.2022
What does it take to be a great leader in the startup world?
Tackling the taboo of debt collection amidst the growing energy crisis
The words 'debt collection' have for a long time carried a whole load of negative connotations. From the customer's perspective, being contacted by a debt collector often brings on feelings of shame or embarrassment, despite the fact that most people fall behind on payments due to unexpected life events.
Opinion by " Amon Ghaiumy
27.01.2022
Tackling the taboo of debt collection amidst the growing energy crisis
Growing teams will remain hard in 2022
Last year will be unique in many ways, but one thing that will be repeated in 2022 is that hiring will still be tough. Unlike previous economic shocks there is no big pool of talent that has lost their jobs. We still have significantly less qualified people per job opening, so you’ll need to work hard to capture the right people.
Opinion by " Alan Furley
25.01.2022
Growing teams will remain hard in 2022
The race to a $100B European scale-up
Right out of the gate, 2021 felt like the year that the world of late-stage investing was turned upside down. The invasion of non-traditional investors (“NTIs”) such as Private Equity Firms into the startup funding scene scrambled the rules about valuation and metrics that venture capitalists and entrepreneurs had spent decades refining.
Opinion by " Raphaëlle d’Ornano
LISTEN TO THE ARTICLE
21.01.2022
The race to a $100B European scale-up
How will in-person networking events be impacted by the rise of Gen Z professionals?
Recent research from Handshake has revealed that 67% of Gen Z professionals no longer believe they must have in-person interactions with professional connections to form meaningful relationships.
Opinion by " Bradley Foster
18.01.2022
How will in-person networking events be impacted by the rise of Gen Z professionals?

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