Our selection
All the Opinions
Digital disruption has been a blessing for some in the marketing world and a curse for others. The distinction between the two has been how reactive, and willing marketers have been to evolve with the times.
16.12.2021
Few have understood how the reverberations from COVID-19 have left markets wide open for major disruption by new entrants. By accelerating digitisation and innovation, this turbulent period dramatically lowered barriers to entry for new players while simultaneously stifling innovation spending among industry incumbents.
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Mark Smith
14.12.2021
For most startup founders, you’ll probably be introduced to your first journalists by your investors. Those introductions are worth their weight in gold, but to transfer that relationship you’ll need to have something newsworthy to write about or to spend some time with that person learning what you can bring to the table too.
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Tom Lawrence
09.12.2021
For any company today, building and maintaining a good corporate culture is critical. In an employee-driven talent economy, culture can be a significant draw to or detractor from your business, and as such accelerate or hinder growth plans. For startups and scaleups who need to foster this positive, inclusive culture while building out their team, the task is much harder. And when that company is doubling in size year-on-year, it’s even harder still.
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Kristen Tronsky
08.12.2021
As an owner of a digital marketing agency, I largely see the world from the perspective of the digital space. I see everything as being available online, but I am increasingly coming to see this as a perspective driven by a position of privilege.
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Simon Dalley
06.12.2021
The emergence of the new COVID variant Omicron has thrown a curveball on Britain’s festive celebrations this year, once again creating a major pause for thought.
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Matt Ephgrave
06.12.2021
The influence of social media on the stock market is undeniable. In many ways, it's a double-edged sword: while social media can promote stocks and make them go viral, it can also lead to their downfall when investors start shorting them or betting against them.
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Jordan Bishop
02.12.2021
Last week, Amazon announced that it will no longer accept UK-issued Visa credit cards from January 2022. The reason came down to the high fees that Visa charges for processing credit card transactions. While the change may come as a shock to many, it brought to light an issue that merchants have long been protesting.
02.12.2021
There is a huge problem brewing under the surface of the digital world – a lack of skills. The effect of the pandemic on the digital world is becoming more and more apparent within the digital marketing industry. As businesses closed their doors in the real world, they looked instead to opening new doors online.
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Morgan Mitchell
01.12.2021
The potential for online learning to open up a new world of possibilities for learners was dashed the moment the first lecture was uploaded. While it meant that the number of people able to view a lecture increased considerably, it failed to take advantage of any benefit technology could offer to the learning process itself.
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Joshua Wohle
30.11.2021
Under growing pressure to behave more sustainably and with greater social responsibility, organisations everywhere are increasingly adopting environmental, social, and governance (ESG) standards around the way they operate.
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Saira Gill
29.11.2021
It’s a tool for protecting future growth but, compared with raising capital, hiring people and product development, the patent process can be overlooked or perceived by UK startups as a box-ticking exercise to appease investors.
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Peter Finnie
25.11.2021
It’s virtually impossible to hire experienced female developers – or, that’s what I’d let myself believe. Just as the tech industry needs to hang its head in shame with regard to its championing of gender diversity, I’m prepared to say I too have failed miserably – but I no longer buy the excuses we all allow ourselves.
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Ofri Ben-Porat
24.11.2021
Psychedelics have always occupied an awkward position in our society, both at the forefront of our culture and simultaneously thrust into the periphery.
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19.11.2021
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