Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
Let’s talk about the climate impact of remote work
US startup Watershed has developed an online calculator enabling companies to estimate if remote working will reduce or increase their emissions and by how much. The firm’s model is based on New York City, San Francisco, Houston, Toronto and London, and offers a figure based on the number of staff, where they live, how they get to work and office size. Shopify and Stripe are among Watershed’s client base.
Opinion by " Fred Fullerton
12.04.2021
remote work
What is the key to understanding and benefiting from failure?
Much has been written about the importance of learning to fail and fail well, which has become a mantra of almost every innovative startup around the world. But beyond the rallying cries, motivational slogans and glib Instagram posts, what does any of this really mean?
Opinion by " Ed Wells
12.04.2021
What is the key to understanding and benefiting from failure?
Going for growth: getting closer to our customers to fuel global expansion
We made a big decision for our business last year. Having founded LawAdvisor in Melbourne and grown our business in Australia for a number of years, it was time to get serious about global growth – and for us that meant moving our headquarters and some of our top team to the UK.
Opinion by " Brennan Ong
08.04.2021
An industry on the cusp of change? VCs, startups and the promise of diversity
Like many sectors, concerted efforts have helped improve venture capital’s diversity and that of the startups we invest in. Diversity VC’s ‘Diversity in Venture Capital 2019’ study reported that women now make up 30% of the VC workforce, up from 27% in 2017.
Opinion by " Lucy Rand
08.04.2021
Water and Ice
AgeTech: How technology could drastically benefit an ageing society
Humans aren’t comfortable with the idea of ageing. Trying to slow down the natural body clock has been our obsession for centuries.
Opinion by " Simon Lovick
07.04.2021
How hotel brands can show gratitude in a period of social distancing
A pandemic could bring the world to its knees and affect the hospitality, tourism, and restaurant/food service industries, as we have seen with COVID-19. Before such situations, we could travel to any place of our choice anytime without any restrictions. But things changed as guidelines were in place to ensure that the virus did not spread. Social distancing measures were in place, and people had to either follow the rules or stay at home.
Opinion by " Frank Hamilton
06.04.2021
How hotel brands can show gratitude in a period of social distancing
Crossing the chasm: A journey to commercialisation in MedTech
Geoffrey Moore’s seminal 1991 book, Crossing the Chasm, has been a go-to source for technology entrepreneurs looking to take a product to the mass market. Moore argues technology products do not follow a gentle path from early adopters to the majority, but must cross a chasm between the two.
Opinion by " Andrew Thelwell
05.04.2021
A journey to commercialisation in MedTech
Lessons learned by Extend Ventures
As we mark the one year anniversary of COVID-19’s dramatic trespass into our existence, many voices are calling for an accounting of the lessons learned. One of the most pivotal lessons we have learned was the disproportionate impact the deadly virus had on Black and ethnic minority communities.
Opinion by " Patricia Hamzahee
05.04.2021
Lessons learned by Extend Ventures
The future of the office: How to maintain a sense of team in a hybrid environment
After almost a year of working from home, many of us have become attached to the flexibility that remote work offers. With the vaccine promising us new hope and a road map outlining when life will return to some sort of normal, many companies have stepped up their plan for return to the office.
Opinion by " Matt Ephgrave
02.04.2021
The future of the office: How to maintain a sense of team in a hybrid environment
Hired by machine: How to pass the Turing test and get recruited
As AI systems are increasingly being used by HR to identify candidates for a wide range of job vacancies, can businesses use these AI tools effectively without bias or discrimination?
Opinion by " David Howell
LISTEN TO THE ARTICLE
01.04.2021
Look at financial stress to tackle mental health
Money is inextricably linked to our mental, emotional and physical health. In fact, the Office of National Statistics Opinions and Lifestyle survey has outlined that emotional wellbeing, unemployment and financial stability are the top three worries that affect people across the UK.
Opinion by " Jeppe Rindom
31.03.2021
Diversity creates value: this applies to the VC industry too, and we are on a mission to prove it
Diversity is finally at the forefront of corporate decision-making, with discussions spanning from genuine inspirations to create a more inclusive society, to politically correct opportunism. Diversity is a defining value of Elaia: we don’t approach it as just a palette of skin colours or accents or religious beliefs, but first and foremost as a richness of opinions and thought processes necessary to challenge the status quo. As such, we try to build our team - within of course the respect of our mission and values -, with diversity as a core tenet.
Opinion by " Elaia
30.03.2021
Elaia Team
As restrictions ease, this is how the nation feels about going back into work
Rishi Sunak rocked the boat last week when he suggested people would quit their jobs if they couldn’t go back to a physical workplace. How has the pandemic actually affected our views on work?
Opinion by " Maddyness
30.03.2021
As restrictions ease, this is how the nation feels about going back into work
VR technology expands the possibilities of EdTech
Every child is born curious — they want to know why things happen and how it works. Kids are natural scientists but as human-sized beings, we’re not very good at understanding the exceptionally small or exceptionally large, and that’s where most of science takes place.
Opinion by " Vassili Philippov
26.03.2021
Augmented Reality

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