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Unveiling expert strategies for maximising discount marketing impact
Businesses utilise discount marketing to grow. Discount marketing gives businesses a competitive edge to draw in and keep consumers, which is essential in today's cutthroat industry. Companies can boost sales volume, create demand, and beat the competition by providing discounts. Their main objective is business growth.
Tools par " Evelyn Johnson
22.06.2024
Unveiling expert strategies for maximising discount marketing impact
Hate presenting? Get over yourself
If you’ve ever been asked to make a presentation or pitch, you’ll be familiar with the visceral feeling that sweeps through your body and mind at the thought of it. Racing heartbeat, sweaty palms, butterflies in your stomach, mind racing at the sheer horror of it. No wonder that, for a fleeting moment, peaceful oblivion feels more appealing.
Tools par " Louisa Clarke
17.06.2024
Hate presenting? Get over yourself
Mastering the entrepreneurial wave: Key trends and strategies for success
Becoming an entrepreneur can be freeing if you’ve been caught in the rat race for a few years, but have the desire to start your own business. You don’t need to tell HR when you want to go on holiday when you work for yourself and can set your own working hours based on a schedule that suits you.
Tools par " Indiana Lee
15.06.2024
Mastering the entrepreneurial wave: Key trends and strategies for success
How to become a Climate Entrepreneur
From wildfire prediction technologies, to biodegradable single-use diapers, climate entrepreneurs are increasingly holding the answers to our collective climate challenges. What could you contribute?
Tools par " Charlotte Tucker
13.06.2024
How to become a Climate Entrepreneur
How to improve your personal brand if you work in tech
In today’s globalised job-seeking market, tech candidates need to stand out from the crowd more than ever.
Tools par " Amanda Kavanagh
11.06.2024
How to improve your personal brand if you work in tech
How to create a positive onboarding experience: 10 strategies for SMEs
Whether you are working for an SME or a larger national or multinational corporation - good onboarding is crucial for employee retention. And the shocking statistic is that 35% of companies spend £0 on onboarding new hires!
Tools par " Dan Buckley
08.06.2024
How to create a positive onboarding experience: 10 strategies for SMEs
Autism and entrepreneurship: pushing back against stereotypes
Openly autistic entrepreneurs often face both admiration and discrimination, with their traits being heralded simultaneously as both “superpowers” and their “Achilles’ heel”. This creates unrealistic expectations, by placing autistic founders on a pedestal, while also upholding harmful and ableist stereotypes.
Tools par " Zareen Ali
31.05.2024
Autism and entrepreneurship: pushing back against stereotypes
How to successfully pivot to a career in AI, and earn more money
While there’s no disputing AI’s impact on the job market, the human versus computer narrative surrounding AI entirely replacing humans feels slightly premature.
Tools par " Aoibhinn Mc Bride
28.05.2024
How to successfully pivot to a career in AI, and earn more money
5 strategies for small businesses to excel in B2B relationship building
Positive relationships are at the core of any successful company. However, unlike business-to-consumer (B2C) interactions, business-to-business (B2B) customer relationships can have far more depth and impact because they are truly partnerships. And when these relationships are successful, the benefits flow outward and improve the reputation and standing of the entire company.
Tools par " Indiana Lee
25.05.2024
5 strategies for effective transformation in the IT industry
Edinburgh: The lowdown on Scotland’s startup hotspot
Scotland’s capital has become a hub of innovation and technology, making it the ideal destination for startup founders. Here’s what you need to know about Edinburgh
Tools par " Maddyness, with the British Embassy in Paris
En partenariat avec British Embassy in Paris
23.05.2024
Edinburgh: The lowdown on Scotland’s startup hotspot
Birmingham: What you need to know about the Midlands’ thriving tech cluster
Building on centuries of industry, technology, and innovation, Birmingham is a fantastic place to launch a business in the UK.
Tools par " Maddyness, with the British Embassy in Paris
En partenariat avec British Embassy in Paris
22.05.2024
Birmingham: What you need to know about the Midlands’ thriving tech cluster
Oxford: Cornerstone of the UK’s startup golden triangle
Oxford’s reputation as a centre of academia has laid the foundations for the city as a top destination for startups. Here’s what founders need to know
Tools par " Maddyness, with the British Embassy in Paris
En partenariat avec British Embassy in Paris
16.05.2024
Why entrepreneurs should remember to delegate - you REALLY can’t do everything yourself
In the entrepreneurial world, where the allure of being your own boss is celebrated, there's a harsh reality often left untold. And that is the immense pressure to wear all the hats, the seductive trap of believing you can do it all, and the inevitable moment when you find out you can’t and it all comes crashing down. This is not a sign of failure, but of a pivotal lesson that all entrepreneurs go through to help them learn the art of delegation.
Tools par " Inge Hunter
15.05.2024
Old marketing methods are no longer working. So what can you do as a business to keep up and get ahead?
The great marketing debate: Hiring an agency vs building an in-house team
As you begin to work on growing your brand online, one decision every business leader must battle with is whether to outsource their marketing efforts to an agency, or continue to create campaign in house.
Tools par " Rebecca Barnatt-Smith
11.05.2024
The great marketing debate: Hiring an agency vs building an in-house team

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.