Fat Llama launched the first fully insured peer-to-peer rental marketplace for items in 2017. Often dubbed “The Airbnb for things”, Fat Llama has since grown to be the biggest item rental marketplace in the world. You can rent anything from cameras to scooters, with a protection guarantee of up to £25,000 per item. During the 2020 coronavirus pandemic Fat Llama built out their business to business offering through Fat Llama’s Enterprise software, which allows partners to lend out their products to customers with minimal technical and operational integration.