Founded in 2023 by serial entrepreneurs Jean-Michel Chalayer and Nabil Freeman, JENA is building the "Shopify for service professionals", starting with personal care. The company is on a mission to empower solopreneurs to thrive on their own terms with radically simple business tools. This allows users to focus on service delivery versus tackling multiple systems. JENA is an Operating System (OS) for solopreneurs: an integrated platform so solopreneurs can run their business smoothly instead of piecing together disjointed tools. As part of the offering, users receive a full tech-stack: website, AI-powered booking system, payments, CRM, marketing, and e-commerce in one app.