Cats have always been family - Nikki arrived in 1986, two years after Brett. In Noah’s Ark style, we filled our family home with pet siblings who taught us unconditional love and responsibility. Cats had a special place – they showed us how to be curious and playful (even with just a box!), that good snuggles and purrs fix anything, and sunny spots are worth enjoying. When learning about our own nutrition, we started investigating cat food. We learnt that cats are obligate carnivores and how big industry has failed them. We’re now on a mission to give every cat access to a fresh, species-appropriate diet to live their best lives. We’re putting cats first, as the hearts of our homes.

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#Pettech 12.2023


Active Partners, Perwyn, V3 Ventures (Verlinvest) & Octopus Ventures

#Pettech 08.2022


Perwyn, Verlinvest, Octopus Ventures & Angels

#PetFood 10.2020



Octopus Ventures