Lime

PITCH

We believe in making the best healthcare affordable for everyone. I’ve worked my whole career in the individual insurance industry. I have seen what works well and what doesn’t. It’s clear that for most people, health insurance is too expensive and overly complicated. What many people want is to rely primarily on our superb NHS but need extra cover in specific areas that concern them, such as rapid diagnostics and cancer essentials. So that’s what we’ve created: a different approach to healthcare that’s super-simple, affordable and modular: you just buy the top-ups you want. No need for advisers and long questionnaires. We think it’s refreshing, so we called it Lime.