Lottie

PITCH

Searching for a care home is complex, time-consuming and highly stressful! Choosing a care home for yourself or a loved one is an extremely important decision. Why? Because a bad care decision can not only be an expensive and a permanent mistake, but it can also be life threatening. Yet finding the right care home today remains to be time-consuming and highly stressful. This is because most first-time care choices take place following a sudden illness, injury or loss of carer, meaning complex decisions are often made urgently and under extremely distressing circumstances. And unsurprisingly, most care seekers know nothing about the social care sector or what makes a good elderly care home. Why would you? Care homes probably aren’t at the top of your reading list… Despite living in a digital world where Zoom is the norm and you can have your groceries delivered in under 10 minutes, care seekers are still unable to make a quick and informed care decision due to the sector’s longstanding barriers to entry. These include: