It’s easy to make something.Even easier when it’s just like the thing before it. And the one before that. But like all good things, this one starts from scratch. No notes. No blueprints. No map to find our way back. We’re rethinking everything. From what we make and how we make it. To what goes in and what goes out. A giant reset button for all things innovation. And so we go. Confident that technology in reach isn’t worth reaching for. We know, because we tried reaching a little further.And came up with nothing.