Ufurnish

PITCH

It all started as a young child in my family's drapery shop in Ireland. I was fascinated by the homes of our customers, and it was a real treat when my Dad let me join him to hang curtains as part of their interiors projects. I was so inspired I was soon spending time on the floor in our family home, cutting up the Argos catalogue and creating my version of my dream home. Fast forward 20 years and the time had come to buy my first home in London with my husband. It was then that I realised how hard it is to find the perfect furniture and furnishings to make our dream home a reality. I was clear on my style….sorry “our style” ;) but I also wanted to be inspired. I was clear on our budget, but how could I be sure I was finding the best prices when I only knew a few retailers. How could I be confident I had seen the entire market and had truly found the perfect items for us. I spent hours trawling websites and social media, sharing images with friends and family, only to forget where I had seen that perfect item. With a full time job I quickly became frustrated with the time it was taking to ‘create my home’ rather than what I wanted for us both, to be ‘living in our dream home’. Surely there was a simpler way... Fast forward 4 years and I now proudly lead a team who share my mission to transform the way we all shop for our homes. We believe it should be simple for everyone to create their dream home, which is why we bring together over 180 of the UK’s most exciting retailers, from John Lewis, Wayfair and Dunelm to Eva Sonaike, Claire Gaudion and French Bedroom all on one website. I love hearing from our consumers, and I hope we can make it simple for you to create your dream home Deirdre McGettrick, CEO