Gen Zers, more than any other generation are not seeking places to buy stuff but are demanding experiences rooted in personal connection. That doesn’t mean throwing budget at a glut of temporary popup ‘experiences’ but making personalisation, theatre, interactivity and creativity the cornerstones of long-term retail strategy.

The current crisis coupled with the demands of Gen Z should be seen as a much-welcomed rallying call that resets creative retail, allowing brands to rip up the rulebook and embrace innovation, creativity.

In this session brand wizard and experiential genius Meredith O'Shaughnessy will explore how to make this happen:

• What Gen Z can teach us about the experience economy and retail's new landscape

• What integrated experience strategies look like in our post-corona world

• How a DTC customer strategy will future proof your brand

• Case studies in brand-defining experiential retail