Social commerce has been long been touted as a surging area of importance for e-commerce brands. It has served as an inspiration tool in shopping decisions, and for many brands, it has been an important source of traffic to their e-commerce websites. So although it has been a powerful tool for e-commerce brands, social media itself has always been a platform for engagement first.
However, an unprecedented surge in online shopping as a result of lockdown has seen the release of a slew of new social commerce features. From Facebook's launch of Shops, to Snapchat's worldwide rollout of their dynamic ads product for e-commerce retailers. Recent months have seen new commerce feature announcements from Facebook, Instagram, Snapchat, TikTok and Pinterest. This surge in online shopping combined with the potential that these new features hold is creating a stir. In this webinar, we'll be asking what role social commerce will be playing in the future of e-commerce and retail.
What topics will be covered?
Michael Krog, Senior Planner at Integer (the Commerce arm of TBWA) will be covering topics such as:
- Social commerce in the context of total retail and e-commerce sales.
- Social commerce's potential for growth and why social commerce is an important consideration for the future.
- The power of social proof and entertainment combined.
- Shifting social media from engagement to conversion.
- Best practices and key considerations for your social commerce strategy.
Who should attend?
Anyone who’s in charge of a brand and has a part to play in that brand’s e-commerce strategy. Whether you're a Junior Marketing Manager, Head of Brand or E-commerce Director.
Click the link to sign up for the webinar on Thursday 10th September at 4pm BST! Please note that this webinar will be recorded.
