You will learn:

• Communications planning using PR Smith’s SOSTAC model
• How to understand your target audience – even better then you understand yourself!
• How to measure the impact your comms strategy – daily, weekly, monthly, quarterly, yearly
• The importance of gaining ‘actionable insights’ for your business

Michelle will bolster her tips with case studies, analysing how businesses are paving the way for communications success by using research to inform their strategy.

Examples include:

• Brand Health Tracking
• Consumer Profiling
• PR

Buckle up and reserve your place now for a whirlwind, interactive session on supercharging your comms.

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If you have any questions regarding this webinar, please email Lucy Chapman.