Following Black Lives Matter momentum, many investors and employers were called to share the number black founders they have invested in or black talent they have hired.

Some organisations were bold enough to share these figures, whilst others shied away, for a number of reasons – mainly not knowing how to collect demographics data in a legal, culturally and sensitive way.

That’s why YSYS Community Advocates are launching #KnowYourData Campaign, to encourage the UK startup ecosystem to commit to collecting diversity data of their employees and investees. Alongside the campaign we have curated a Diversity Data Centre with resources, templates and a list of commitments organisations that can hold themselves accountable too – we want to help.

#KnowYourData Campaign is about bringing communities together to help all those who have position, privilege, and societal equity and really want to be part of the change be able to move past empty gestures and contribute towards a baseline understanding of the true state of diversity and inclusion in their ecosystems.